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Loading Ad

Capture attention by customizing the progress bar of your ad spot in your brand's colors.

Availability:

Direct campaign 4 screens - Web, In App, CTV
Programmatic 4 screens - Web, In App, CTV

General Information
  • The concept : The Loading Ad transforms the progress bar of your advertising spot on M6+ into a branded communication space. Rather than enduring the loading time, the user experiences it as a brand moment — informed of the exact duration of the ad, they are pleasantly surprised and their engagement is enhanced as a result.
  • Availability:Static or animated version.
 
Format produced by M6 Unlimited

Technical assets reception deadline:10 business days before the project goes live.
Delivery: Introduction by the Sales Contact to the M6 U team.

Deliverables: Please provide all graphic elements in high definition (if elements are assembled, deliver them in PSD) and the necessary information for the background creation (brief, logos, fonts, text messages...).

  • Ad spot 1920x1080 with a favorable ARPP clearance
  • Hex color code for the progress bar
  • HD image/graphic element that will progress along the playback bar — .psd or .png