# Loading Ad

**Capture attention by customizing the progress bar of your ad spot in your brand's colors.**

<p class="callout info">**Availability:**</p>

<table border="1" id="bkmrk-gr%C3%A9-%C3%A0-gr%C3%A9-4-%C3%A9crans--"><colgroup><col></col><col></col></colgroup><tbody><tr><td>**Direct campaign**</td><td>4 screens - Web, In App, CTV</td></tr><tr><td>**Programmatic**</td><td>4 screens - Web, In App, CTV</td></tr></tbody></table>

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</div></div>##### <span style="text-decoration: underline;">**General Information**</span>

- **The concept :** The Loading Ad transforms the progress bar of your advertising spot on M6+ into a branded communication space. Rather than enduring the loading time, the user experiences it as a brand moment — informed of the exact duration of the ad, they are pleasantly surprised and their engagement is enhanced as a result.
- **Availability:**Static or animated version.

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##### <span style="text-decoration: underline;">**Format produced by M6 Unlimited**</span>

**Technical assets reception deadline:**10 business days before the project goes live.  
**Delivery:** Introduction by the Sales Contact to the M6 U team.

**Deliverables:** Please provide all graphic elements in high definition (if elements are assembled, deliver them in PSD) and the necessary information for the background creation (brief, logos, fonts, text messages...).

- Ad spot 1920x1080 with a favorable ARPP clearance
- Hex color code for the progress bar
- HD image/graphic element that will progress along the playback bar — .psd or .png