HACK6

Hack the M6+ platform for an event-driven and immersive brand statement.

Availability:

Direct Campaign	4 screens - Web, In App, CTV
Programmatic	4 screens - Web, In App, CTV

General Information

The concept: Hack6 is an innovative video format that playfully hijacks the M6+ interface to create a total surprise effect. The user believes they are returning to the platform's home page, only to discover your ad spot, seamlessly integrated into this familiar environment. This trompe-l'œil mechanic captures attention at the moment it is most relaxed, delivering an event-driven, immersive, and impossible-to-ignore brand statement.

Format produced by M6 Unlimited

Technical assets reception deadline: 10 business days before the project goes live.
Delivery: Introduction by the Sales Contact to the M6 U team.

Deliverables: Please provide all graphic elements in high definition (if elements are assembled, deliver them in PSD) and the necessary information for the background creation (brief, logos, fonts, text messages...).

Ad spot 1920x1080 with a favorable ARPP clearance
All creative elements separated in .psd format
Logo(s) in .ai or .png
Animated elements in alpha/on transparent background
Font(s) in .otf or .ttf format
If possible → music only & sound design of the spot
A creative brief
The redirect URL for information on the redirect graphic design