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Direct Video

General Information
  • Adserver used: MRM Freewheel
  • Deadline for Receiving Technical Assets: up to 5 business days before campaign launch
  • Mandatory Clearance Procedure Before Broadcast: All advertising films broadcast on the M6 Group’s Audiovisual Media Services on Demand (SMAd) must undergo the ARPP clearance procedure prior to airing. For more information: ww.arpp.org
  • Asset Delivery: : NOMALAB only for the VOL part : free of charge : https://m6unlimiteddigital.nomalab.com/ > Follow the tutorial
Accepted Tracking Types
WEB - Desktop/Webmobile InApp - Application IOS / Android CTV
VPAID / VAST / PCC VAST / PCC Pixel only
Required Video Specifications
Video Format MPEG-4 (.mp4 extension)
Codec H.264/AVC
Resolution 1920x1080
Aspect Ratio 16/9
Multiplexing Program Stream
Bitrate 15 Mbps
Frame Rate / Scan Type 25 fps / Progressive
Required Audio Specifications
Codec AAC
Channel Stereo
Sampling Rate 48Khz
Bitrate >=128Kbps
Loudness Standard EBU R128
Programme Loudness -23LUFS ±0.5 LU
Maximum True Peak Level −1 dBTP

Reference document audio standard recommendations: CST RT 040 TV v1.2 2016

Audio technical specification document: EBU R128

ARPP approval with mandatory Pub ID required. The ARPP certificate confirming approval for broadcast must be provided.

Détails VAST / VPAID Redirect Details 

IAS VPAID (compatible only on Desktop / Web Mobile). No blocking mode

Resolution / Bitrate variants required within the VAST/VPAID

  • 640x360 / 800 Kbps
  • 720x404 / 1,2 Mbps
  • 960 x 540 / 2,1 Mbps
  • 1280x720 / 3,15 Mbps