M6+ Exclusive

M6 Publicité offers advertisers a premium advertising environment designed to stand out positively with the M6+ audience. 

 Take over all M6+ IPTV pre-rolls for 2 hours during the peak viewing slot (9:00 PM – 10:59 PM). Format available every day except Thursday. 

 Availability: 

 

 

 

 Direct campaign 

 CTV 

 

 

 

 

 

 

 

 

 

 Spot structure 

 

 Contextualized Pre-Spot A static image format introducing the advertising concept to viewers. The objective is to highlight that the advertiser is “offering” viewers a more premium advertising experience with reduced ad pressure. 

 Advertiser Spot annonceur 

 

 

 The pre-spot production is managed by M6 Publicité.. 

 Format structure : Image highlighting the product or service featured in the advertiser’s spot + advertiser logo + introductory text 

 Text example : « “With Lacoste, enjoy a reduced commercial break.” (The bolded wording is mandatory on the creative.)  

 Display duration : 5sec 

 Deadline for receiving technical assets: 10 business days before the project goes live 

 Deliverables : All graphic assets in high definition, along with all information required to create the background (brief, logos, fonts, text messages, etc.) 

 

 Visual :  1920x1080 in .jpg format or .psd format (with separated layers/elements) 

 Fonts: .otf or .ttf format 

 Creative Brief 

 Spot : 1920x1080 video following the video technical specifications 

 Technical assets deadline : 10 business days before the project goes live