M6+ Exclusive
M6 Publicité offers advertisers a premium advertising environment designed to stand out positively with the M6+ audience.
Take over all M6+ IPTV pre-rolls for 2 hours during the peak viewing slot (9:00 PM – 10:59 PM).
Format available every day except Thursday.
Availability:
| Direct campaign | CTV |
Spot structure
- Contextualized Pre-Spot
A static image format introducing the advertising concept to viewers. The objective is to highlight that the advertiser is “offering” viewers a more premium advertising experience with reduced ad pressure. - Advertiser Spot annonceur
The pre-spot production is managed by M6 Publicité..
Format structure : Image highlighting the product or service featured in the advertiser’s spot + advertiser logo + introductory text
Text example : « “With Lacoste, enjoy a reduced commercial break.” (The bolded wording is mandatory on the creative.)
Display duration : 5sec
Deadline for receiving technical assets: 10 business days before the project goes live
Deliverables: All graphic assets in high definition, along with all information required to create the background (brief, logos, fonts, text messages, etc.)
- Visual : 1920x1080 in .jpg format or .psd format (with separated layers/elements)
- Fonts: .otf or .ttf format
- Creative Brief
- Spot : 1920x1080 video following the video technical specifications
- Technical assets deadline : 10 business days before the project goes live