# Hack6

**Hack the M6+ platform for an event-driven and immersive brand statement.**

<p class="callout info">**Availability:**</p>

<table border="1" id="bkmrk-gr%C3%A9-%C3%A0-gr%C3%A9-4-%C3%A9crans--"><colgroup><col></col><col></col></colgroup><tbody><tr><td>**Direct Campaign**</td><td>4 screens - Web, In App, CTV</td></tr><tr><td>**Programmatic**</td><td>4 screens - Web, In App, CTV</td></tr></tbody></table>

##### **<span style="text-decoration: underline;">General Information</span>**

- **The concept:** Hack6 is an innovative video format that playfully hijacks the M6+ interface to create a total surprise effect. The user believes they are returning to the platform's home page, only to discover your ad spot, seamlessly integrated into this familiar environment. This trompe-l'œil mechanic captures attention at the moment it is most relaxed, delivering an event-driven, immersive, and impossible-to-ignore brand statement.

##### <span style="text-decoration: underline;">**Format produced by M6 Unlimited**</span>

**Technical assets reception deadline:** 10 business days before the project goes live.  
**Delivery:** Introduction by the Sales Contact to the M6 U team.

**Deliverables:** Please provide all graphic elements in high definition (if elements are assembled, deliver them in PSD) and the necessary information for the background creation (brief, logos, fonts, text messages...).

- Ad spot 1920x1080 with a favorable ARPP clearance
- All creative elements separated in .psd format
- Logo(s) in .ai or .png
- Animated elements in alpha/on transparent background
- Font(s) in .otf or .ttf format
- If possible → music only &amp; sound design of the spot
- A creative brief
- The redirect URL for information on the redirect graphic design