Hack6

Hack the M6+ platform for an event-driven and immersive brand statement.

Availability:

General Information

• The concept: Hack6 is an innovative video format that playfully hijacks the M6+ interface to create a total surprise effect. The user believes they are returning to the platform's home page, only to discover your ad spot, seamlessly integrated into this familiar environment. This trompe-l'œil mechanic captures attention at the moment it is most relaxed, delivering an event-driven, immersive, and impossible-to-ignore brand statement.

Format produced by M6 Unlimited

Technical assets reception deadline: 10 business days before the project goes live.
Delivery: Introduction by the Sales Contact to the M6 U team.

Deliverables: Please provide all graphic elements in high definition (if elements are assembled, deliver them in PSD) and the necessary information for the background creation (brief, logos, fonts, text messages...).

• Ad spot 1920x1080 with a favorable ARPP clearance
• All creative elements separated in .psd format
• Logo(s) in .ai or .png
• Animated elements in alpha/on transparent background
• Font(s) in .otf or .ttf format
• If possible → music only & sound design of the spot
• A creative brief
• The redirect URL for information on the redirect graphic design