Direct Video

General Information 

 

 Adserver used:  MRM Freewheel 

 Deadline for Receiving Technical Assets : up to 5 business days before campaign launch 

 Mandatory Clearance Procedure Before Broadcast: All advertising films broadcast on the M6 Group’s Audiovisual Media Services on Demand (SMAd) must undergo the ARPP clearance procedure prior to airing. For more information:  ww.arpp.org 

 Asset Delivery: : NOMALAB only for the VOL part : free of charge : https://m6unlimiteddigital.nomalab.com/  >  Follow the tutorial 

 Language : Please include subtitles for any non-French voiceover. 

 

 Accepted Tracking Types 

 

 

 

 WEB - Desktop/Webmobile 

 InApp - Application IOS / Android 

 CTV 

 

 

 

 

 VPAID / VAST / PCC 

 VAST / PCC 

 Pixel only 

 

 

 

 Required Video Specifications 

 

 

 

 Video Format 

 MPEG-4 (.mp4 extension) 

 

 

 Codec 

 H.264/AVC 

 

 

 Resolution 

 1920x1080 

 

 

 Aspect Ratio 

 16/9 

 

 

 Multiplexing 

 Program Stream 

 

 

 Bitrate 

 15 Mbps 

 

 

 Frame Rate / Scan Type 

 25 fps / Progressive 

 

 

 

 Required Audio Specifications 

 

 

 

 Codec 

 AAC 

 

 

 Channel 

 Stereo 

 

 

 Sampling Rate 

 48Khz 

 

 

 Bitrate 

 >=128Kbps 

 

 

 Loudness Standard 

 EBU R128 

 

 

 Programme Loudness 

 -23LUFS ±0.5 LU 

 

 

 Maximum True Peak Level 

 −1 dBTP 

 

 

 

 Reference document audio standard recommendations:  CST RT 040 TV v1.2 2016 

 Audio technical specification document:  EBU R128 

 ARPP approval with mandatory Pub ID required. The ARPP certificate confirming approval for broadcast must be provided. 

 

 Détails VAST / VPAID Redirect Details  

 IAS VPAID (compatible only on Desktop / Web Mobile). No blocking mode 

 Resolution / Bitrate variants required within the VAST/VPAID 

 

 640x360 / 800 Kbps 

 720x404 / 1,2 Mbps 

 960 x 540 / 2,1 Mbps 

 1280x720 / 3,15 Mbps