6Scan

Immerse viewers in your brand universe and help them envision how to use your product. 

 With the integration of a QR code overlay on your TV commercial, the 6SCAN range offers a wide variety of options and is available in five versions: Shopping, Augmented Reality, Sampling, Nutriscore, Filter, Labels, and Bot. 

 Availability: 

 

 

 

 Direct campaign 

 CTV, TVS 

 

 

 Programmatic deal 

 CTV, TVS 

 

 

 

 List of 6SCAN formats: 

 

 6SCAN Sampling 

 6SCAN Filter 

 6SCAN Augmented Reality 

 6SCAN Shopping 

 SCAN Nutriscore 

 6SCAN BOT 

 6SCAN Labels 

 

 

 

 

 CTV 

 

 

 

 

 1920 x 1080 px - 250 ko max 

 Warning: advertiser logo must NOT appear The “ADVERTISEMENT” banner is mandatory on all formats (see .psd) 

 

 

 Deliverable including advertiser logo presence + QR Code The “ADVERTISEMENT” banner is mandatory on this format. 

 

 

 

 

 

 

 

 

 

 TVS 

 

 

 

 

 Advertiser logo (.ai or .png) 

 

 

 Call-to-action sentence with a promise (for QR Code interaction) > The message must be clear, compelling, and explicit 

 

 

 Brand guidelines (background color of the overlay, totem color, etc.) 

 

 

 TV spot cleaned of health warnings, legal notices, or sector-specific mentions* 

 

 

 Health warnings, legal notices, or sector-specific mentions* provided in a separate document 

 

 

 

 

 

 

 

 

 Required elements for the TV spot 

 

 

 

 

 

 IMAGE 

 Full HD (1920x1080) at 25fps (progressive or upper field first) 

 

 

 CODEC 

 Apple ProRes 422 HQ, MXF OP1a XDCAMHD 50, or any other MASTER or BROADCAST format 

 

 

 SON 

 

 

 Stereo / 16 or 24 bit / 48kHz 

 EBU R128 compliant mix (-23 LUFS) 

 

 

 

 

 STRUCTURE 

 

 

 Timecoded at 01:00:00:00 

 File name must match the PubID format (FR_xxxx_xxxx_xxxx_XXXX_XXX_F_HD) 

 

 

 

 

 ARPP APPROVAL 

 MANDATORY > Please send us the favorable ARPP approval along with the spot 

 

 

 

 Legal Notices 

 

 Health Notices:

 

 « Pour votre santé, mangez au moins cinq fruits et légumes par jour » 

 « Pour votre santé, pratiquez une activité physique régulière » 

 « Pour votre santé, évitez de manger trop gras, trop sucré, trop salé » 

 « Pour votre santé, évitez de grignoter entre les repas » 

 

 

 Energy :

 

 « L’énergie est notre avenir, économisons-la ! » 

 

 

 Mobility :

 

 « Pour les trajets courts, privilégiez la marche ou le vélo #SeDéplacerMoinsPolluer » 

 « Pensez à covoiturer #SeDéplacerMoinsPolluer » 

 « Au quotidien, prenez les transports en commun #SeDéplacerMoinsPolluer »