# 6Scan

**Immerse viewers in your brand universe and help them envision how to use your product.**

**With the integration of a QR code overlay on your TV commercial, the 6SCAN range offers a wide variety of options and is available in five versions: Shopping, Augmented Reality, Sampling, Nutriscore, Filter, Labels, and Bot.**

<p class="callout info">**Availability:**</p>

<table border="1" id="bkmrk-gr%C3%A9-%C3%A0-gr%C3%A9-4-%C3%A9crans--"><colgroup><col></col><col></col></colgroup><tbody><tr><td>**Direct campaign**</td><td>CTV, TVS</td></tr><tr><td>**Programmatic deal**</td><td>CTV, TVS</td></tr></tbody></table>

**List of 6SCAN formats:**

- 6SCAN Sampling
- 6SCAN Filter
- 6SCAN Augmented Reality
- 6SCAN Shopping
- SCAN Nutriscore
- 6SCAN BOT
- 6SCAN Labels

<table border="1" id="bkmrk-ctv-1920-x-1080-px--"><colgroup><col></col><col></col></colgroup><thead><tr><td class="align-center" colspan="2">**CTV**  
</td></tr></thead><tbody><tr><td rowspan="2">1920 x 1080 px - 250 ko max</td><td>Warning: **advertiser logo** must NOT appear  
The “ADVERTISEMENT” banner is mandatory on all formats (see .psd)  
</td></tr><tr><td>Deliverable including advertiser logo presence  
+  
QR Code  
The “ADVERTISEMENT” banner is mandatory on this format.  
</td></tr></tbody></table>

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<table border="1" id="bkmrk-tvs-logo-annonceur-%28" style="width: 89.5238%; height: 176.75px;"><colgroup><col style="width: 99.867%;"></col></colgroup><thead><tr style="height: 29.4583px;"><td class="align-center" style="height: 29.4583px;">TVS  
</td></tr></thead><tbody><tr style="height: 29.4583px;"><td style="height: 29.4583px;">Advertiser logo (.ai or .png)</td></tr><tr style="height: 29.4583px;"><td style="height: 29.4583px;">Call-to-action sentence with a promise (for QR Code interaction) &gt; The message must be clear, compelling, and explicit</td></tr><tr style="height: 29.4583px;"><td style="height: 29.4583px;">Brand guidelines (background color of the overlay, totem color, etc.)</td></tr><tr style="height: 29.4583px;"><td style="height: 29.4583px;">TV spot cleaned of health warnings, legal notices, or sector-specific mentions\*</td></tr><tr style="height: 29.4583px;"><td style="height: 29.4583px;">Health warnings, legal notices, or sector-specific mentions\* provided in a separate document</td></tr></tbody></table>


<table border="1" id="bkmrk-el%C3%A9ments-n%C3%A9cessaire-"><colgroup><col></col><col></col></colgroup><thead><tr><td colspan="2">**Required elements for the TV spot**

</td></tr></thead><tbody><tr><td>IMAGE</td><td>Full HD (1920x1080) at 25fps (progressive or upper field first)</td></tr><tr><td>CODEC</td><td>Apple ProRes 422 HQ, MXF OP1a XDCAMHD 50, or any other MASTER or BROADCAST format</td></tr><tr><td>SON</td><td>- Stereo / 16 or 24 bit / 48kHz
- EBU R128 compliant mix (-23 LUFS)

</td></tr><tr><td>STRUCTURE</td><td>- Timecoded at 01:00:00:00
- File name must match the PubID format (FR\_xxxx\_xxxx\_xxxx\_XXXX\_XXX\_F\_HD)

</td></tr><tr><td>ARPP APPROVAL</td><td>MANDATORY &gt; Please send us the favorable ARPP approval along with the spot</td></tr></tbody></table>

##### **Legal Notices**

1. Health Notices: 
    - « Pour votre santé, mangez au moins cinq fruits et légumes par jour »
    - « Pour votre santé, pratiquez une activité physique régulière »
    - « Pour votre santé, évitez de manger trop gras, trop sucré, trop salé »
    - « Pour votre santé, évitez de grignoter entre les repas »
2. Energy : 
    - « L’énergie est notre avenir, économisons-la ! »
3. Mobility : 
    - « Pour les trajets courts, privilégiez la marche ou le vélo #SeDéplacerMoinsPolluer »
    - « Pensez à covoiturer #SeDéplacerMoinsPolluer »
    - « Au quotidien, prenez les transports en commun #SeDéplacerMoinsPolluer »