6Break Enhanced / Cinemagraph

Use the pause screen to bring your product to life. Your product is enhanced through visual motion designed to capture the user’s attention. 

 Availability: 

 

 

 

 

 

 Direct campaign 

 Web 

 

 

 Programmatic deal 

 Web 

 

 

 

 

 Enhanced 6BREAK: The visual animation is focused on the product itself. 

 Cinemagraph 6BREAK: The animation enhances the storytelling around the product’s usage. 

 

 

 

 Format produced by the client 

 

 

 

 Expected formats : Video + URL or Trackings PCC 

 

 

 

 Source PSD :  TEMPLATE PSD   + example of 6Break Enhanced in .mp4 format 

 

 

 

 

 

 Video 

 Mpeg 4 extension .mp4 

 

 

 Codec 

 Vertical 

 

 

 Resolution 

 1920x1080 

 

 

 Ratio 

 16/9 

 

 

 Multiplexing 

 Program Stream 

 

 

 Bitrate 

 15 Mbps 

 

 

 Frame Rate / Scan 

 25 fps / Progressif 

 

 

 Audio Standard 

 No sound 

 

 

 Additional Notes 

 The animation must remain subtle and be limited to a maximum of two key animated elements. Loop format required, with identical first and last frames. No time limit. 

 

 

 

 

 

 Format produced by M6 Unlimited 

 Deliverables: 

 

 

 

 All creative assets separated in .psd format, logo(s) in .ai or .png 

 Font files in .otf or .ttf format 

 A creative brief including the copy, and if possible, an example of a digital advertisement 

 The redirection URL 

 A sentence linked to a pause moment. Example: “Enjoy a pause moment to discover…” 

 

 

 

 Format Visual