6Break Enhanced / Cinemagraph
Use the pause screen to bring your product to life. Your product is enhanced through visual motion designed to capture the user’s attention.
Availability:
| Direct campaign | Web |
| Programmatic deal | Web |
- Enhanced 6BREAK: The visual animation is focused on the product itself.
- Cinemagraph 6BREAK: The animation enhances the storytelling around the product’s usage.
Format produced by the client
- Expected formats: Video + URL or Trackings PCC
Source PSD : TEMPLATE PSD + example of 6Break Enhanced in .mp4 format
| Video | Mpeg 4 extension .mp4 |
| Codec | Vertical |
| Resolution | 1920x1080 |
| Ratio | 16/9 |
| Multiplexing | Program Stream |
| Bitrate | 15 Mbps |
| Frame Rate / Scan | 25 fps / Progressif |
| Audio Standard | No sound |
| Additional Notes | The animation must remain subtle and be limited to a maximum of two key animated elements. Loop format required, with identical first and last frames. No time limit. |
Format produced by M6 Unlimited
Deliverables:
- All creative assets separated in .psd format, logo(s) in .ai or .png
- Font files in .otf or .ttf format
- A creative brief including the copy, and if possible, an example of a digital advertisement
- The redirection URL
- A sentence linked to a pause moment. Example: “Enjoy a pause moment to discover…”