M6+ Video Direct Video General Information Adserver used:  MRM Freewheel Deadline for Receiving Technical Assets : up to 5 business days before campaign launch Mandatory Clearance Procedure Before Broadcast: All advertising films broadcast on the M6 Group’s Audiovisual Media Services on Demand (SMAd) must undergo the ARPP clearance procedure prior to airing. For more information:  ww.arpp.org Asset Delivery: : NOMALAB only for the VOL part : free of charge : https://m6unlimiteddigital.nomalab.com/  >  Follow the tutorial Language : Please include subtitles for any non-French voiceover. Accepted Tracking Types WEB - Desktop/Webmobile InApp - Application IOS / Android CTV VPAID / VAST / PCC VAST / PCC Pixel only Required Video Specifications Video Format MPEG-4 (.mp4 extension) Codec H.264/AVC Resolution 1920x1080 Aspect Ratio 16/9 Multiplexing Program Stream Bitrate 15 Mbps Frame Rate / Scan Type 25 fps / Progressive Required Audio Specifications Codec AAC Channel Stereo Sampling Rate 48Khz Bitrate >=128Kbps Loudness Standard EBU R128 Programme Loudness -23LUFS ±0.5 LU Maximum True Peak Level −1 dBTP Reference document audio standard recommendations:  CST RT 040 TV v1.2 2016 Audio technical specification document:  EBU R128 ARPP approval with mandatory Pub ID required. The ARPP certificate confirming approval for broadcast must be provided. Détails VAST / VPAID Redirect Details  IAS VPAID (compatible only on Desktop / Web Mobile). No blocking mode Resolution / Bitrate variants required within the VAST/VPAID 640x360 / 800 Kbps 720x404 / 1,2 Mbps 960 x 540 / 2,1 Mbps 1280x720 / 3,15 Mbps Programmatic Video Video Formats  WEB - Desktop / Webmobile INAPP - Application IOS / Android CTV VPAID No blocking mode YES NO NO Wrapper YES (3 max) YES (3 max) YES (3 max) Resolution & Bitrate 640x360 / 800 Kbps 720x404 / 1,2 Mbps 960x540 / 2,1 Mbps 1280x720 / 3,15 Mbps 640x360 / 800 Kbps 720x404 / 1,2 Mbps 960x540 / 2,1 Mbps 1280x720 / 3,15 Mbps 960x540 / 2,1 Mbps 1280x720 / 3,15 Mbps 1920x1080 / 7 Mbps Size limit 4 Mo 2 Mo 20 Mo Required Video Specifications Video Format MPEG-4 (.mp4 extension) Codec H.264/AVC Aspect Ratio 16/9 Multiplexing Program Stream Frame Rate / Scan Type 25 fps / Progressive Required Audio Specifications Codec AAC Channel Stereo Sampling Rate 48Khz Bitrate >=128Kbps Loudness Standard EBU R128 Programme Loudness -23LUFS ±0.5 LU Maximum True Peak Level −1 dBTP General Recommendations VAST versions Supported VAST versions (blocking mode not supported): VAST 2.0 (recommended) / VAST 3.0  / VAST 4.0 Mediafile types: MP4 (type: video / mp4) / VPAID JavaScript (type="javascript" apiFramework="VPAID") Desktop & WebMobile ONLY Not Supported : Flash video (type="video flv") / VPAID Flash (type="application/x shockwave flash" apiFramework ="VPAID") Player Skin / Enhanced Player Enhance the impact of your advertising spot with an immersive skin format that displays a visual environment around your video throughout its duration. This clickable and engaging format delivers an enriched experience, capturing your audience’s attention while maximizing interactivity. Availability: Direct Campaign 4 screens- Web, In App, CTV Programmatic deal 4 screens- Web, In App, CTV The Player Skin consists of a video ad and a background image. The delivery file is a video asset that can run across all 4 screens and be integrated into a redirect. Format produced by the client Template After Effects to use : https://cloud.m6.fr/index.php/s/bn9vAeZBLLMl4bw Deliverable : 1920x1080 video following the video technical specifications . Tracking :  Redirect (OTT) or Pixel + CC Deadline for receiving technical assets: 3 business days before the project goes live Format produced by M6 Unlimited Deadline for receiving technical assets :  10 business days before the project goes live Delivery process: Coordination arranged by the sales contact with the M6 U team Deliverables: Please provide all graphic assets in high definition (if assets are assembled, deliver them in PSD format), along with all information required to create the background design (brief, logos, fonts, text messages, etc.). Video :  Format 16/9 MP4 Creative assets: separated PSD files, logo(s) in .ai ou .png format Fonts: .otf ou .ttf format Creative brief:  including text content and an example of a digital advertisement Redirect URL redirection Format Visual M6+ Exclusive M6 Publicité offers advertisers a premium advertising environment designed to stand out positively with the M6+ audience. Take over all M6+ IPTV pre-rolls for 2 hours during the peak viewing slot (9:00 PM – 10:59 PM). Format available every day except Thursday. Availability: Direct campaign CTV Spot structure Contextualized Pre-Spot A static image format introducing the advertising concept to viewers. The objective is to highlight that the advertiser is “offering” viewers a more premium advertising experience with reduced ad pressure. Advertiser Spot annonceur The pre-spot production is managed by M6 Publicité.. Format structure : Image highlighting the product or service featured in the advertiser’s spot + advertiser logo + introductory text Text example : « “With Lacoste, enjoy a reduced commercial break.” (The bolded wording is mandatory on the creative.)  Display duration : 5sec Deadline for receiving technical assets: 10 business days before the project goes live Deliverables : All graphic assets in high definition, along with all information required to create the background (brief, logos, fonts, text messages, etc.) Visual :  1920x1080 in .jpg format or .psd format (with separated layers/elements) Fonts: .otf or .ttf format Creative Brief Spot : 1920x1080 video following the video technical specifications Technical assets deadline : 10 business days before the project goes live Voting Skin Offer an interactive and participatory experience by inviting users to vote during the broadcast of the advertising spot. Once the vote is submitted, users can instantly view the voting results in real time, increasing audience engagement. This innovative format creates genuine interaction between your brand and its audience. Availability: Direct campaign Web Programmatic deal Web General Information Format : Users can vote between two teams during a video. Once the vote is submitted, the results are displayed. Placement: Around a VPAID preroll. Closing Behavior : The format closes automatically at the end of the video. Format produced by Massmotion For any coordination regarding production or contact with MassMotionMedia, please contact the Marketing Innovation team at marketing.innovation@m6.fr Deliverables:  PSD Desktop : 1920x1080 respecting the PSD safe zones Video :  1920x1080 / .MP4 Shopping Roll The carousel will consist of a maximum of 5 product cards, each including a square visual, a product name, a price, a CTA, a dedicated redirect URL, and an optional crossed-out discounted price. Availability: Direct campaign Web, CTV Programmatic deal Web, CTV The IPTV format is a standard MP4 video featuring the product display, adapted from the desktop format and produced by the provider.  Format produced by Massmotion For any introduction regarding production or contacts at MassMotionMedia, please contact the Marketing Innovation team at: marketing.innovation@m6.fr Deliverables: Video :  1920x1080 MP4 following the video technical specifications . Product listing : A table containing the different products to be highlighted. This table must follow these specifications: File format:  CSV File delimiter:  Semicolon Content : See table below Availability:  The CSV file must either be hosted and its URL provided to us, OR supplied together with the video and each time it is updated Specs and preview :  https://cloud.m6.fr/index.php/s/Ps0KupgA3KZrOoR Deadline for delivery of technical assets: 5 business days before the campaign goes live  The table below outlines the different attributes required for each product: Attribute Definition Mandatory / Optional Expected Values Product Name Enter the name of the product you wish to promote Mandatory Text Product Price Enter the product price, with two decimal places Mandatory Currency Discounted Price Enter the new price if there is a discount on the main price Optionnal Currency Product Image Upload an image of the product (300KB max per image) Mandatory JPG or PNG Product Redirect URL Enter the redirect URL to the product page on your website Mandatory Hyperlink 6Scan Immerse viewers in your brand universe and help them envision how to use your product. With the integration of a QR code overlay on your TV commercial, the 6SCAN range offers a wide variety of options and is available in five versions: Shopping, Augmented Reality, Sampling, Nutriscore, Filter, Labels, and Bot. Availability: Direct campaign CTV, TVS Programmatic deal CTV, TVS List of 6SCAN formats: 6SCAN Sampling 6SCAN Filter 6SCAN Augmented Reality 6SCAN Shopping SCAN Nutriscore 6SCAN BOT 6SCAN Labels CTV 1920 x 1080 px - 250 ko max Warning: advertiser logo must NOT appear The “ADVERTISEMENT” banner is mandatory on all formats (see .psd) Deliverable including advertiser logo presence + QR Code The “ADVERTISEMENT” banner is mandatory on this format. TVS Advertiser logo (.ai or .png) Call-to-action sentence with a promise (for QR Code interaction) > The message must be clear, compelling, and explicit Brand guidelines (background color of the overlay, totem color, etc.) TV spot cleaned of health warnings, legal notices, or sector-specific mentions* Health warnings, legal notices, or sector-specific mentions* provided in a separate document Required elements for the TV spot IMAGE Full HD (1920x1080) at 25fps (progressive or upper field first) CODEC Apple ProRes 422 HQ, MXF OP1a XDCAMHD 50, or any other MASTER or BROADCAST format SON Stereo / 16 or 24 bit / 48kHz EBU R128 compliant mix (-23 LUFS) STRUCTURE Timecoded at 01:00:00:00 File name must match the PubID format (FR_xxxx_xxxx_xxxx_XXXX_XXX_F_HD) ARPP APPROVAL MANDATORY > Please send us the favorable ARPP approval along with the spot Legal Notices Health Notices: « Pour votre santé, mangez au moins cinq fruits et légumes par jour » « Pour votre santé, pratiquez une activité physique régulière » « Pour votre santé, évitez de manger trop gras, trop sucré, trop salé » « Pour votre santé, évitez de grignoter entre les repas » Energy : « L’énergie est notre avenir, économisons-la ! » Mobility : « Pour les trajets courts, privilégiez la marche ou le vélo #SeDéplacerMoinsPolluer » « Pensez à covoiturer #SeDéplacerMoinsPolluer » « Au quotidien, prenez les transports en commun #SeDéplacerMoinsPolluer » 6Selector This interactive and clickable format allows users to choose which advertising spot they want to watch from among three creatives from your brand. Thanks to the multi-choice feature, you can personalize your communication and deliver more targeted and engaging advertising. Availability: Direct campaign Web Programmatic deal Web Format produced by Massmotion For any introduction regarding production or contacts at MassMotionMedia, please contact the Marketing Innovation team at: marketing.innovation@m6.fr Specs, preview, and MassMotionMedia control PSD are available here . Deadline for delivery of technical assets : 5 business days before campaign launch Trackings  : Pixel + CC Deliverables: Elements Format Background image PSD format (including logo, wording, CTA, visuals, etc.) Video player waiting screen PSD format (including logo, wording, CTA, and 3 selectable video thumbnails, etc.) 3 videos HD in 1920x1080px 30 sec maximum EP1 Tremplin This format provides a smooth and contextualized transition designed to give an extra boost to the first advertising spot in the ad break. This strategic integration highlights the advertiser in the opening position, immediately capturing viewers’ attention. Thanks to a personalized jingle, the EP1 Tremplin format maximizes the visibility and ad recall of the commercial. This customization strengthens the impact of the message by creating an instant connection with the audience from the very beginning of the advertising sequence. Availability: Direct campaign 4 screens - Web, In App, CTV Programmatic deal 4 screens - Web, In App, CTV Format produced by M6 Unlimited Deliverables: Video:  16:9 MP4 format, following the video technical specifications . Creative brief : For the requested jingle (otherwise, proposals can be provided) Tremplin Horaire (time slot) Associate your campaign with a key moment of the day thanks to a 5-second jingle broadcast before your commercial. We recommend a time slot of at least 2 hours to ensure a sufficient number of impressions.. All time slots are recommended except nighttime hours (from 12:00 AM to 7:00 AM), due to lower audience levels during this period. This format offers a smooth and contextualized transition, maximizing the impact and memorability of your advertisement. Give your commercial a new boost on M6+ by making it unmissable at the right moment. Availability: Direct campaign 4 screens - Web, In App, CTV Programmatic deal 4 screebs - Web, In App, CTV Format produced by M6 Unlimited Deliverables: Video:  16:9 MP4 format, following the video technical specifications. Creativ brief:  For the requested jingle + commercial (otherwise, proposals can be provided) C reative assets: Logo in vector or high-definition format 6Break 6Break Use the pause screen (6break) as a new advertising space to deliver a contextualized advertising message during pause moments. Availability: Direct campaign 4 screens - Web, In App, CTV Programmatic deal OTT - Web, In App Format contextualization: The displayed message must be contextualized to a pause moment (example: “Melt into a LINDOR break”). Adserver used: GAM (Google Ad Manager) Deadline for receiving technical assets:  5 business days before the campaign launch Expected formats : JPG images + URL or PCC tracking links Format produced by the client Source PSD :  TEMPLATE PSD Deliverables: Device Format Size Weight Type MultiDevice Horizontal 1920x1080 < 900Ko jpeg Format produced by M6 Unlimited Deliverables: All creative elements separated in .psd format, logo(s) in .ai or .png Font files in .otf or .ttf format A creative brief including the copy, and if possible, an example of a digital advertisement The redirection URL A sentence related to a pause moment. Example: “Enjoy a pause moment to discover…” Format Visual  6Break Enhanced / Cinemagraph Use the pause screen to bring your product to life. Your product is enhanced through visual motion designed to capture the user’s attention. Availability: Direct campaign Web Programmatic deal Web Enhanced 6BREAK: The visual animation is focused on the product itself. Cinemagraph 6BREAK: The animation enhances the storytelling around the product’s usage. Format produced by the client Expected formats : Video + URL or Trackings PCC Source PSD :  TEMPLATE PSD   + example of 6Break Enhanced in .mp4 format Video Mpeg 4 extension .mp4 Codec Vertical Resolution 1920x1080 Ratio 16/9 Multiplexing Program Stream Bitrate 15 Mbps Frame Rate / Scan 25 fps / Progressif Audio Standard No sound Additional Notes The animation must remain subtle and be limited to a maximum of two key animated elements. Loop format required, with identical first and last frames. No time limit. Format produced by M6 Unlimited Deliverables: All creative assets separated in .psd format, logo(s) in .ai or .png Font files in .otf or .ttf format A creative brief including the copy, and if possible, an example of a digital advertisement The redirection URL A sentence linked to a pause moment. Example: “Enjoy a pause moment to discover…” Format Visual 6Break - other offers 6Break Swipe Availability: Direct campaign Web Programmatic deal Web Using their mouse, the user can swipe across the screen to reveal a new version of your product. Format produced byr Massmotion For any requests regarding production or contact with MassMotionMedia, please contact the Marketing Innovation team at: marketing.innovation@m6.fr PSD source file + deliverable examples: TEMPLATE PSD Formats Size Weight Type Horizontal (2 images) 1920x1080 < 1Mo jpg, png ou psd Vertical Bar Minimum height: 650 px < 1 Mo png ou psd 6Break Scan Availability: Direct campaign CTV This format allows advertisers to deliver a contextualized message during a pause moment — a key opportunity to capture the user’s attention and provide direct access to your website or app via a QR code. The 6BREAK SCAN uses the same technical specifications as the standard 6BREAK format , but is exclusively available on CTV. 6Break Shopping Availability: Direct campaign 4 screens - Web, In App, CTV Programmatic deal OTT - Web, In App This format encourages purchasing during the key pause moment, offering an ideal opportunity to capture the user’s attention and enable one-click purchases via a direct product link on M6+. The 6BREAK SHOPPING uses the same technical specifications as the standard 6BREAK format , enabling seamless purchases through QR code scanning (CTV) or direct click-through on OTT . 6Break Green Availability: Direct campaign Web Programmatic deal Web The 6BREAK GREEN format allows advertisers to communicate on screens dedicated to products with a lower environmental impact, based on criteria validated by ADEME. This initiative helps consumers more easily identify responsible brands — a major challenge considering that 31% of French consumers find it difficult to identify such brands (-7 points vs. 2019, study “Le temps des marques responsables – 2020 ”). The 6BREAK GREEN uses the same technical specifications as the standard 6BREAK format. PreHome Static PreHome Display your brand presence as soon as users arrive on M6+ by standing out at the heart of the platform the moment they connect. This immersive and clickable format allows you to instantly capture attention and engage your audience from the very first moments. Availability: Direct campaign 4 screens - Web, In App, CTV Ad server used:  GAM (Google Ad Manager) Deadline for receiving technical assets: 5 business days before campaign launch Expected formats : Images JPG + URL or Trackings PCC Format produced by the client PSD source file : TEMPLATE PSD Deliverables: Platform Format Size Weight Type Web Responsive / CTV Horizontal 1920x1080 < 700 Ko JPG InApp Mob-Tab Vertical Tablet 1536x2048 < 700 Ko JPG Horizontal Tablet 2048x1536 < 700 Ko JPG Vertical Mobile 738x1473 < 700 Ko JPG Format produced by M6 Unlimited Technical asset delivery deadline:  10 business days before the project goes live Delivery process: Introduction coordinated by the sales contact with the M6 U team Deliverables: Please provide all graphic assets in high definition (if assets are assembled, they must be delivered in PSD format) along with all necessary information for the background creation (creative brief, logos, fonts, text messages, etc.). All creative elements separated in .psd format, logo(s) in .ai or .png Font files in .otf or .ttf format A creative brief including the copy, and if possible, an example of a digital advertisement The redirection URL Format Visual Video PreHome Enhance your advertising creative on the M6+ interface by standing out as soon as the user arrives. Immerse your audience in your brand universe through an immersive format that seamlessly integrates your advertising spot, capturing attention from the very first moments. Availability: Direct campaign 4 screens - Web, In App, CTV Ad server used : GAM (Google Ad Manager) Deadline for receiving technical assets:  5 business days before campaign launch Expected formats : Images JPG + Video + URL or Trackings PCC Format produced by the client PSD source file : TEMPLATE PSD Deliverables: Device Format Size Weight Type Remarque   Web   Horizontal 1920x1080 200 Ko JPG Large screen size 1024x576 90 Ko JPG Large screen size InAPP Vertical Mobile 738x1473 400 Ko JPG Video player area positioned in the center occupying 1/3 of the format – landscape mode displays video only Vertical Tablette 1536x2048 400 ko JPG CTV Horizontal 1920x1080 900 Ko JPG Video Same technical specifications as 16:9 pre-roll formats Format réalisé par M6 Unlimited Deadline for receiving technical assets:  10 business days before the project goes live Delivery process: Introduction coordinated by the sales contact with the M6U team Deliverables: Please provide all graphic assets in high definition (if the assets are assembled, they must be delivered in PSD format) along with all information necessary for the background creation (creative brief, logos, fonts, text messages, etc.) The video/spot in 16:9 .mp4 format All creative elements separated in .psd format, logo(s) in .ai or .png Font files in .otf or .ttf format A creative brief including the copy, and if possible, an example of a digital advertisement The redirection URL Format Visual PreHome Reveal Offer a playful and engaging experience that captures the user’s attention as soon as they arrive on M6+. Stand out on the platform by showcasing your brand presence and invite users to scratch or reveal an area through interaction, uncovering a new personalized message and creating an immersive, dynamic experience. Availability: Direct campaign Web Ad server used:  DFP (Google / Doubleclick) Deadline for receiving technical assets:  10 business days before campaign launch Tracking :  Pixel & ClicCommand accepted Interaction : Move the mouse or finger across the screen to erase the first message and reveal a second one Closing behavior : Click on the “Access M6+” button on desktop or the “CLOSE” cross on tablet and mobile Delivery contact:  adops@m6.fr Format produced by the client PSD source file:   TEMPLATES PSD Deliverables: Device Visual Resolution Weight Type   WEB Desktop   WebMobile responsive Teaser    1920x1080 < 350 ko     JPG Reveal Teaser   800x1200 < 150 ko Reveal Custom cursor 300x300 < 100 ko PNG / GIF Interaction: Move the mouse or finger across the screen to erase the first message and reveal the second one. Closing behavior: Click on the “Access M6+” button on desktop or the “CLOSE” cross on tablet and mobile. All creatives must be saved in progressive mode (option available in Photoshop when exporting) Format produced by M6 Unlimited Deliverables: All creative elements separated in .psd format, logo(s) in .ai or .png Font files in .otf or .ttf format A creative brief including the copy, and if possible, an example of a digital advertisement The redirection URL PreHome Reveal Vidéo A full-screen takeover through an immersive, clickable, and interactive format offering a playful experience that reveals your storytelling. The user is invited to scratch/reveal an area of the image to discover your video spot. Availability: Direct campaign Web Ad server used:  DFP (Google / Doubleclick) Deadline for receiving technical assets: 10 business days before campaign launch Tracking : Pixel & ClicCommand accepted Format produced by Massmotion For any requests regarding production or contact with MassMotionMedia, please contact the Marketing Innovation team at: marketing.innovation@m6.fr Deliverables: Device Visual Resolution Weight Type   WEB Desktop   WebMobile responsive Teaser    1920x1080 < 350 ko     JPG Reveal Teaser   800x1200 < 150 ko Reveal Custom curseur  300x300 < 100 ko PNG / GIF Video 1920x1080 < 4Mo MP4 Display Side View General Information Ad server used:  Freewheel Deadline for receiving technical assets: Up to 5 days before the campaign launch Format contextualization: Display format integrated alongside program broadcasting (15-minute formats or catch-up content on M6+) allowing users to be redirected to your website. Side View Highlight Features Display appears 2 minutes after the start of the pre-roll Displayed alongside the program (right-hand side) Does not disrupt the user experience thanks to a resized player Clickable format Formats Format Size Weight Type Desktop 512x1024 < 400ko JPEG Note: The “Advertisement” label and close button must be integrated directly into the player. Traffic Deliverables PSD Source https://cloud.m6.fr/index.php/s/wqD1N3zs1VjsNBl