# M6+

# Video

# Direct Video

##### **General Information**

- **Adserver used:** MRM Freewheel
- **Deadline for Receiving Technical Assets**: up to **5 business days** before campaign launch
- **Mandatory Clearance Procedure Before Broadcast:** All advertising films broadcast on the M6 Group’s Audiovisual Media Services on Demand (SMAd) must undergo the ARPP clearance procedure prior to airing. For more information: [ww.arpp.org](https://www.arpp.org)
- Asset Delivery: : **NOMALAB only for the <span style="text-decoration: underline;">VOL</span> part** : free of charge : [https://m6unlimiteddigital.nomalab.com/](https://m6unlimiteddigital.nomalab.com/) &gt; [Follow the tutorial](https://cloud.m6.fr/index.php/s/GrcS1HK0mkeCPfV)
- **Language** : Please include subtitles for any non-French voiceover.

##### **Accepted Tracking Types**

<table border="1" id="bkmrk-web---desktop%2Fwebmob"><colgroup><col></col><col></col><col></col></colgroup><thead><tr><td>**WEB - Desktop/Webmobile**</td><td>**InApp - Application IOS / Android**</td><td>**CTV**</td></tr></thead><tbody><tr><td>VPAID / VAST / PCC</td><td>VAST / PCC</td><td>Pixel only</td></tr></tbody></table>

##### **Required Video Specifications**

<table border="1" id="bkmrk-vid%C3%A9o-mpeg-4-extensi"><colgroup><col></col><col></col></colgroup><tbody><tr><td>Video Format</td><td>MPEG-4 (.mp4 extension)</td></tr><tr><td>Codec</td><td>H.264/AVC</td></tr><tr><td>Resolution</td><td>1920x1080</td></tr><tr><td>Aspect Ratio</td><td>16/9</td></tr><tr><td>Multiplexing</td><td>Program Stream</td></tr><tr><td>Bitrate</td><td>15 Mbps</td></tr><tr><td>Frame Rate / Scan Type</td><td>25 fps / Progressive</td></tr></tbody></table>

##### **Required Audio Specifications**

<table border="1" id="bkmrk-codec-aac-channel-st"><colgroup><col></col><col></col></colgroup><tbody><tr><td>Codec</td><td>AAC</td></tr><tr><td>Channel</td><td>Stereo</td></tr><tr><td>Sampling Rate</td><td>48Khz</td></tr><tr><td>Bitrate</td><td>&gt;=128Kbps</td></tr><tr><td>Loudness Standard</td><td>EBU R128</td></tr><tr><td>Programme Loudness</td><td>-23LUFS ±0.5 LU</td></tr><tr><td>Maximum True Peak Level</td><td>−1 dBTP</td></tr></tbody></table>

Reference document audio standard recommendations: [CST RT 040 TV v1.2 2016](https://cst.fr/wp-content/uploads/2014/02/CST-RT-040-TV-2016-Pad_Fichiers_editeurs.pdf)

Audio technical specification document: [EBU R128](https://tech.ebu.ch/docs/r/r128s1.pdf)

<p class="callout success">**ARPP approval with mandatory Pub ID required. The ARPP certificate confirming approval for broadcast must be provided.**</p>


#### **Détails VAST / VPAID Redirect Details** 

<p class="callout warning">IAS VPAID (compatible only on Desktop / Web Mobile). **No blocking mode**</p>

<u>Resolution / Bitrate variants required within the VAST/VPAID</u>

- 640x360 / 800 Kbps
- 720x404 / 1,2 Mbps
- 960 x 540 / 2,1 Mbps
- 1280x720 / 3,15 Mbps

# Programmatic Video

##### **Video Formats** 

<table border="1" id="bkmrk-web---desktop-%2F-webm"><colgroup><col></col><col></col><col></col><col></col><col></col></colgroup><thead><tr><td>  
</td><td class="align-center">**WEB - Desktop / Webmobile**</td><td class="align-center">**INAPP - Application IOS / Android**</td><td class="align-center">**CTV**</td><td>  
</td></tr></thead><tbody><tr><th>VPAID  
*No blocking mode*</th><td class="align-center">YES</td><td class="align-center">NO</td><td class="align-center">NO</td><td>  
</td></tr><tr><th>Wrapper</th><td class="align-center">YES (3 max)</td><td class="align-center">YES (3 max)</td><td class="align-center">YES (3 max)</td><td>  
</td></tr><tr><th>Resolution &amp; Bitrate</th><td class="align-center">640x360 / 800 Kbps  
720x404 / 1,2 Mbps  
960x540 / 2,1 Mbps  
1280x720 / 3,15 Mbps</td><td class="align-center">640x360 / 800 Kbps  
720x404 / 1,2 Mbps  
960x540 / 2,1 Mbps  
1280x720 / 3,15 Mbps</td><td class="align-center">960x540 / 2,1 Mbps  
1280x720 / 3,15 Mbps  
1920x1080 / 7 Mbps</td><td>  
</td></tr><tr><th>**Size limit**</th><td class="align-center">**4 Mo**</td><td class="align-center">**2 Mo**</td><td class="align-center">**20 Mo**</td><td>  
</td></tr></tbody></table>

##### **Required Video Specifications**

<table border="1" id="bkmrk-vid%C3%A9o-mpeg-4-extensi"><colgroup><col></col><col></col></colgroup><tbody><tr><td>Video Format</td><td>MPEG-4 (.mp4 extension)</td></tr><tr><td>Codec</td><td>H.264/AVC</td></tr><tr><td>Aspect Ratio</td><td>16/9</td></tr><tr><td>Multiplexing</td><td>Program Stream</td></tr><tr><td>Frame Rate / Scan Type</td><td>25 fps / Progressive</td></tr></tbody></table>

##### **Required Audio Specifications**

<table border="1" id="bkmrk-codec-aac-channel-st"><colgroup><col></col><col></col></colgroup><tbody><tr><td>Codec</td><td>AAC</td></tr><tr><td>Channel</td><td>Stereo</td></tr><tr><td>Sampling Rate</td><td>48Khz</td></tr><tr><td>Bitrate</td><td>&gt;=128Kbps</td></tr><tr><td>Loudness Standard</td><td>EBU R128</td></tr><tr><td>Programme Loudness</td><td>-23LUFS ±0.5 LU</td></tr><tr><td>Maximum True Peak Level</td><td>−1 dBTP</td></tr></tbody></table>

##### **General Recommendations**

### VAST versions

<p class="callout success">Supported VAST versions (blocking mode not supported): VAST 2.0 (recommended) / VAST 3.0 / VAST 4.0</p>

### Mediafile types:

<p class="callout success">MP4 (type: video / mp4) / VPAID JavaScript (type="javascript" apiFramework="VPAID") Desktop &amp; WebMobile ONLY</p>

<p class="callout danger">Not Supported : Flash video (type="video flv") / VPAID Flash (type="application/x shockwave flash" apiFramework ="VPAID")</p>

# Player Skin / Enhanced Player

**Enhance the impact of your advertising spot with an immersive skin format that displays a visual environment around your video throughout its duration. This clickable and engaging format delivers an enriched experience, capturing your audience’s attention while maximizing interactivity.**

<p class="callout info">**Availability:**</p>

<table border="1" id="bkmrk-gr%C3%A9-%C3%A0-gr%C3%A9-4-%C3%A9crans--"><colgroup><col></col><col></col></colgroup><tbody><tr><td>**Direct Campaign**</td><td>4 screens- Web, In App, CTV</td></tr><tr><td>**Programmatic deal**</td><td>4 screens- Web, In App, CTV</td></tr></tbody></table>

<p class="callout success align-center">The Player Skin consists of a video ad and a background image. The delivery file is a video asset that can run across all 4 screens and be integrated into a redirect.</p>

<div _ngcontent-kgu-c28="" class="container-fluid" id="bkmrk-"><div _ngcontent-kgu-c28="" class="row"><div _ngcontent-kgu-c28="" class="col-6 offset-3">  
</div></div></div>##### **Format produced by the client**

- **Template After Effects to use :** [https://cloud.m6.fr/index.php/s/bn9vAeZBLLMl4bw](https://cloud.m6.fr/index.php/s/bn9vAeZBLLMl4bw)
- **Deliverable**: 1920x1080 video following the <span style="text-decoration: underline;">video technical specifications</span>.
- **Tracking :** Redirect (OTT) or Pixel + CC
- **Deadline for receiving technical assets:** 3 business days before the project goes live


##### **Format produced by M6 Unlimited**

**Deadline for receiving technical assets :** 10 business days before the project goes live  
**Delivery process:** Coordination arranged by the sales contact with the M6 U team

**Deliverables:** Please provide all graphic assets in high definition (if assets are assembled, deliver them in PSD format), along with all information required to create the background design (brief, logos, fonts, text messages, etc.).

- **Video :** Format 16/9 MP4
- **Creative assets:** separated PSD files, logo(s) in .ai ou .png format
- **Fonts:** .otf ou .ttf format
- **Creative brief:** including text content and an example of a digital advertisement
- **Redirect URL redirection**

##### **Format Visual**

**[![image.png](https://specifications.m6tech.net/uploads/images/gallery/2026-04/scaled-1680-/KeLimage.png)](https://specifications.m6tech.net/uploads/images/gallery/2026-04/KeLimage.png)**

# M6+ Exclusive

**M6 Publicité offers advertisers a premium advertising environment designed to stand out positively with the M6+ audience.**

<p class="callout success">**Take over all M6+ IPTV pre-rolls for 2 hours during the peak viewing slot (9:00 PM – 10:59 PM).** *Format available every day except Thursday.*</p>

<p class="callout info">**Availability:**</p>

<table border="1" id="bkmrk-gr%C3%A9-%C3%A0-gr%C3%A9-4-%C3%A9crans--"><colgroup><col></col><col></col></colgroup><tbody><tr><td>**Direct campaign**</td><td>CTV</td></tr></tbody></table>

<div _ngcontent-kgu-c29="" class="container-fluid" id="bkmrk-"><div _ngcontent-kgu-c29="" class="row"><div _ngcontent-kgu-c29="" class="col-6 offset-3">  
</div></div></div>##### **Spot structure**

1. **Contextualized Pre-Spot**  
    A static image format introducing the advertising concept to viewers. The objective is to highlight that the advertiser is “offering” viewers a more premium advertising experience with reduced ad pressure.
2. **Advertiser Spot annonceur**


<p class="callout warning">**The pre-spot production is managed by M6 Publicité..**</p>

**Format structure :** Image highlighting the product or service featured in the advertiser’s spot + advertiser logo + introductory text

**Text example :** « “With Lacoste, enjoy a reduced commercial break.” (The bolded wording is mandatory on the creative.)

**Display duration :** 5sec

**Deadline for receiving technical assets:** 10 business days before the project goes live

**Deliverables**: All graphic assets in high definition, along with all information required to create the background (brief, logos, fonts, text messages, etc.)

- **Visual :** 1920x1080 in .jpg format or .psd format (with separated layers/elements)
- **Fonts:** .otf or .ttf format
- **Creative Brief**
- **Spot :** 1920x1080 video following <span style="text-decoration: underline;">the video technical specifications</span>
- **Technical assets deadline :** 10 business days before the project goes live

# Voting Skin

**Offer an interactive and participatory experience by inviting users to vote during the broadcast of the advertising spot. Once the vote is submitted, users can instantly view the voting results in real time, increasing audience engagement.**

**This innovative format creates genuine interaction between your brand and its audience.**

<p class="callout info">**Availability:**</p>

<table border="1" id="bkmrk-gr%C3%A9-%C3%A0-gr%C3%A9-4-%C3%A9crans--"><colgroup><col></col><col></col></colgroup><tbody><tr><td>**Direct campaign**</td><td>Web</td></tr><tr><td>**Programmatic deal**</td><td>Web</td></tr></tbody></table>

<div _ngcontent-kgu-c30="" class="container-fluid" id="bkmrk-"><div _ngcontent-kgu-c30="" class="row">  
</div></div>##### **General Information**

- **Format :** Users can vote between two teams during a video. Once the vote is submitted, the results are displayed.
- **Placement:** Around a VPAID preroll.
- **Closing Behavior**: The format closes automatically at the end of the video.

**Format produced by Massmotion**

<p class="callout success">For any coordination regarding production or contact with MassMotionMedia, please contact the Marketing Innovation team at marketing.innovation@m6.fr</p>

**Deliverables:**

- **PSD Desktop :** 1920x1080 respecting the [PSD safe zones](https://cloud.m6.fr/index.php/s/rbthlVLgckQ7Idy)
- **Video :** 1920x1080 / .MP4

# Shopping Roll

**The carousel will consist of a maximum of 5 product cards, each including a square visual, a product name, a price, a CTA, a dedicated redirect URL, and an optional crossed-out discounted price.**

<p class="callout info">**Availability:**</p>

<table border="1" id="bkmrk-gr%C3%A9-%C3%A0-gr%C3%A9-4-%C3%A9crans--"><colgroup><col></col><col></col></colgroup><tbody><tr><td>**Direct campaign**</td><td>Web, CTV</td></tr><tr><td>**Programmatic deal**</td><td>Web, CTV</td></tr></tbody></table>

<p class="callout warning">**The IPTV format is a standard MP4 video featuring the product display, adapted from the desktop format and produced by the provider.** </p>

**Format produced by Massmotion**

<p class="callout success">For any introduction regarding production or contacts at MassMotionMedia, please contact the Marketing Innovation team at: marketing.innovation@m6.fr</p>

**Deliverables:**

- **Video :** 1920x1080 MP4 following <span style="text-decoration: underline;">the video technical specifications</span>.
- **Product listing :** A table containing the different products to be highlighted. This table must follow these specifications: 
    - - **File format:** CSV
        - **File delimiter:** Semicolon
        - **Content :** See table below
        - **Availability:** The CSV file must either be hosted and its URL provided to us, OR supplied together with the video and each time it is updated
- **Specs and preview :** [https://cloud.m6.fr/index.php/s/Ps0KupgA3KZrOoR](https://cloud.m6.fr/index.php/s/Ps0KupgA3KZrOoR)
- **Deadline for delivery of technical assets:** 5 business days before the campaign goes live

The table below outlines the different attributes required for each product:

<table border="1" id="bkmrk-attribut-d%C3%A9finition-" style="width: 95.8333%; height: 176.75px;"><thead><tr style="height: 29.4583px;"><th style="width: 18.3268%; height: 29.4583px;">Attribute</th><th style="width: 47.4832%; height: 29.4583px;">Definition</th><th style="width: 19.3466%; height: 29.4583px;">Mandatory / Optional</th><th style="width: 14.7386%; height: 29.4583px;">Expected Values</th></tr></thead><tbody><tr style="height: 29.4583px;"><td style="width: 18.3268%; height: 29.4583px;">Product Name</td><td style="width: 47.4832%; height: 29.4583px;">Enter the name of the product you wish to promote</td><td style="width: 19.3466%; height: 29.4583px;">Mandatory</td><td style="width: 14.7386%; height: 29.4583px;">Text</td></tr><tr style="height: 29.4583px;"><td style="width: 18.3268%; height: 29.4583px;">Product Price</td><td style="width: 47.4832%; height: 29.4583px;">Enter the product price, with two decimal places</td><td style="width: 19.3466%; height: 29.4583px;">Mandatory</td><td style="width: 14.7386%; height: 29.4583px;">Currency</td></tr><tr style="height: 29.4583px;"><td style="width: 18.3268%; height: 29.4583px;">Discounted Price</td><td style="width: 47.4832%; height: 29.4583px;">Enter the new price if there is a discount on the main price</td><td style="width: 19.3466%; height: 29.4583px;">Optionnal</td><td style="width: 14.7386%; height: 29.4583px;">Currency</td></tr><tr style="height: 29.4583px;"><td style="width: 18.3268%; height: 29.4583px;">Product Image</td><td style="width: 47.4832%; height: 29.4583px;">Upload an image of the product (300KB max per image)</td><td style="width: 19.3466%; height: 29.4583px;">Mandatory</td><td style="width: 14.7386%; height: 29.4583px;">JPG or PNG</td></tr><tr style="height: 29.4583px;"><td style="width: 18.3268%; height: 29.4583px;">Product Redirect URL</td><td style="width: 47.4832%; height: 29.4583px;">Enter the redirect URL to the product page on your website</td><td style="width: 19.3466%; height: 29.4583px;">Mandatory</td><td style="width: 14.7386%; height: 29.4583px;">Hyperlink</td></tr></tbody></table>

# 6Scan

**Immerse viewers in your brand universe and help them envision how to use your product.**

**With the integration of a QR code overlay on your TV commercial, the 6SCAN range offers a wide variety of options and is available in five versions: Shopping, Augmented Reality, Sampling, Nutriscore, Filter, Labels, and Bot.**

<p class="callout info">**Availability:**</p>

<table border="1" id="bkmrk-gr%C3%A9-%C3%A0-gr%C3%A9-4-%C3%A9crans--"><colgroup><col></col><col></col></colgroup><tbody><tr><td>**Direct campaign**</td><td>CTV, TVS</td></tr><tr><td>**Programmatic deal**</td><td>CTV, TVS</td></tr></tbody></table>

**List of 6SCAN formats:**

- 6SCAN Sampling
- 6SCAN Filter
- 6SCAN Augmented Reality
- 6SCAN Shopping
- SCAN Nutriscore
- 6SCAN BOT
- 6SCAN Labels

<table border="1" id="bkmrk-ctv-1920-x-1080-px--"><colgroup><col></col><col></col></colgroup><thead><tr><td class="align-center" colspan="2">**CTV**  
</td></tr></thead><tbody><tr><td rowspan="2">1920 x 1080 px - 250 ko max</td><td>Warning: **advertiser logo** must NOT appear  
The “ADVERTISEMENT” banner is mandatory on all formats (see .psd)  
</td></tr><tr><td>Deliverable including advertiser logo presence  
+  
QR Code  
The “ADVERTISEMENT” banner is mandatory on this format.  
</td></tr></tbody></table>

---

<table border="1" id="bkmrk-tvs-logo-annonceur-%28" style="width: 89.5238%; height: 176.75px;"><colgroup><col style="width: 99.867%;"></col></colgroup><thead><tr style="height: 29.4583px;"><td class="align-center" style="height: 29.4583px;">TVS  
</td></tr></thead><tbody><tr style="height: 29.4583px;"><td style="height: 29.4583px;">Advertiser logo (.ai or .png)</td></tr><tr style="height: 29.4583px;"><td style="height: 29.4583px;">Call-to-action sentence with a promise (for QR Code interaction) &gt; The message must be clear, compelling, and explicit</td></tr><tr style="height: 29.4583px;"><td style="height: 29.4583px;">Brand guidelines (background color of the overlay, totem color, etc.)</td></tr><tr style="height: 29.4583px;"><td style="height: 29.4583px;">TV spot cleaned of health warnings, legal notices, or sector-specific mentions\*</td></tr><tr style="height: 29.4583px;"><td style="height: 29.4583px;">Health warnings, legal notices, or sector-specific mentions\* provided in a separate document</td></tr></tbody></table>


<table border="1" id="bkmrk-el%C3%A9ments-n%C3%A9cessaire-"><colgroup><col></col><col></col></colgroup><thead><tr><td colspan="2">**Required elements for the TV spot**

</td></tr></thead><tbody><tr><td>IMAGE</td><td>Full HD (1920x1080) at 25fps (progressive or upper field first)</td></tr><tr><td>CODEC</td><td>Apple ProRes 422 HQ, MXF OP1a XDCAMHD 50, or any other MASTER or BROADCAST format</td></tr><tr><td>SON</td><td>- Stereo / 16 or 24 bit / 48kHz
- EBU R128 compliant mix (-23 LUFS)

</td></tr><tr><td>STRUCTURE</td><td>- Timecoded at 01:00:00:00
- File name must match the PubID format (FR\_xxxx\_xxxx\_xxxx\_XXXX\_XXX\_F\_HD)

</td></tr><tr><td>ARPP APPROVAL</td><td>MANDATORY &gt; Please send us the favorable ARPP approval along with the spot</td></tr></tbody></table>

##### **Legal Notices**

1. Health Notices: 
    - « Pour votre santé, mangez au moins cinq fruits et légumes par jour »
    - « Pour votre santé, pratiquez une activité physique régulière »
    - « Pour votre santé, évitez de manger trop gras, trop sucré, trop salé »
    - « Pour votre santé, évitez de grignoter entre les repas »
2. Energy : 
    - « L’énergie est notre avenir, économisons-la ! »
3. Mobility : 
    - « Pour les trajets courts, privilégiez la marche ou le vélo #SeDéplacerMoinsPolluer »
    - « Pensez à covoiturer #SeDéplacerMoinsPolluer »
    - « Au quotidien, prenez les transports en commun #SeDéplacerMoinsPolluer »

# 6Selector

**This interactive and clickable format allows users to choose which advertising spot they want to watch from among three creatives from your brand. Thanks to the multi-choice feature, you can personalize your communication and deliver more targeted and engaging advertising.**

<p class="callout info">**Availability:**</p>

<table border="1" id="bkmrk-gr%C3%A9-%C3%A0-gr%C3%A9-4-%C3%A9crans--"><colgroup><col></col><col></col></colgroup><tbody><tr><td>**Direct campaign**</td><td>Web</td></tr><tr><td>**Programmatic deal**</td><td>Web</td></tr></tbody></table>

<div _ngcontent-kgu-c33="" class="container-fluid" id="bkmrk-"><div _ngcontent-kgu-c33="" class="row"><div _ngcontent-kgu-c33="" class="col-6 offset-3">  
</div></div></div>**Format produced by Massmotion**

<p class="callout success">For any introduction regarding production or contacts at MassMotionMedia, please contact the Marketing Innovation team at: marketing.innovation@m6.fr</p>

Specs, preview, and MassMotionMedia control PSD are [available here](https://cloud.m6.fr/index.php/s/hM26FngjJtUAoBM).

- **Deadline for delivery of technical assets**: 5 business days before campaign launch
- **Trackings** : Pixel + CC

**Deliverables:**

<table border="1" id="bkmrk-image-de-fond-en-psd" style="width: 75.8333%; height: 158.073px;"><thead><tr style="height: 29.4583px;"><td style="width: 33.5328%; height: 29.4583px;">Elements</td><td style="width: 66.3396%; height: 29.4583px;">Format</td></tr></thead><tbody><tr style="height: 29.4583px;"><td style="width: 33.5328%; height: 29.4583px;">Background image</td><td style="width: 66.3396%; height: 29.4583px;">PSD format (including logo, wording, CTA, visuals, etc.)</td></tr><tr style="height: 29.4583px;"><td style="width: 33.5328%; height: 29.4583px;">Video player waiting screen</td><td style="width: 66.3396%; height: 29.4583px;">PSD format (including logo, wording, CTA, and 3 selectable video thumbnails, etc.)</td></tr><tr style="height: 69.6979px;"><td style="width: 33.5328%; height: 69.6979px;">3 videos</td><td style="width: 66.3396%; height: 69.6979px;">- HD in 1920x1080px
- 30 sec maximum

</td></tr></tbody></table>

# EP1 Tremplin

**This format provides a smooth and contextualized transition designed to give an extra boost to the first advertising spot in the ad break. This strategic integration highlights the advertiser in the opening position, immediately capturing viewers’ attention.**

**Thanks to a personalized jingle, the EP1 Tremplin format maximizes the visibility and ad recall of the commercial. This customization strengthens the impact of the message by creating an instant connection with the audience from the very beginning of the advertising sequence.**

<p class="callout info">**Availability:**</p>

<table border="1" id="bkmrk-gr%C3%A9-%C3%A0-gr%C3%A9-4-%C3%A9crans--"><colgroup><col></col><col></col></colgroup><tbody><tr><td>**Direct campaign**</td><td>4 screens - Web, In App, CTV</td></tr><tr><td>**Programmatic deal**</td><td>4 screens - Web, In App, CTV</td></tr></tbody></table>

##### **Format produced by M6 Unlimited**

**Deliverables:**

- **Video:** 16:9 MP4 format, following <span style="text-decoration: underline;">the video technical specifications</span>.
- **Creative brief**: For the requested jingle (otherwise, proposals can be provided)

---

### Tremplin Horaire (time slot)

**Associate your campaign with a key moment of the day thanks to a 5-second jingle broadcast before your commercial. We recommend a time slot of at least 2 hours to ensure a sufficient number of impressions..**

**All time slots are recommended except nighttime hours (from 12:00 AM to 7:00 AM), due to lower audience levels during this period.**

**This format offers a smooth and contextualized transition, maximizing the impact and memorability of your advertisement. Give your commercial a new boost on M6+ by making it unmissable at the right moment.**

<p class="callout info">**Availability:**</p>

<table border="1" id="bkmrk-gr%C3%A9-%C3%A0-gr%C3%A9-4-%C3%A9crans---1"><colgroup><col></col><col></col></colgroup><tbody><tr><td>**Direct campaign**</td><td>4 screens - Web, In App, CTV</td></tr><tr><td>**Programmatic deal**</td><td>4 screebs - Web, In App, CTV</td></tr></tbody></table>

##### **Format produced by M6 Unlimited**

**Deliverables:**

- **Video:** 16:9 MP4 format, following <span style="text-decoration: underline;">the video technical specifications.</span>
- **Creativ brief:** For the requested jingle + commercial (otherwise, proposals can be provided)
- **C**reative assets:**** Logo in vector or high-definition format

# 6Break

# 6Break

**Use the pause screen (6break) as a new advertising space to deliver a contextualized advertising message during pause moments.**

<p class="callout info">**Availability:**</p>

<table border="1" id="bkmrk-gr%C3%A9-%C3%A0-gr%C3%A9-4-%C3%A9crans--"><colgroup><col></col><col></col></colgroup><tbody><tr><td>**Direct campaign**</td><td>4 screens - Web, In App, CTV</td></tr><tr><td>**Programmatic deal**</td><td>OTT - Web, In App</td></tr></tbody></table>

> **Format contextualization:** The displayed message must be contextualized to a pause moment (example: “Melt into a LINDOR break”).

- **Adserver used:** GAM (Google Ad Manager)
- **Deadline for receiving technical assets:** 5 business days before the campaign launch
- **Expected formats**: JPG images + URL or PCC tracking links

##### **Format produced by the client**  


**Source PSD : [TEMPLATE PSD](https://cloud.m6.fr/index.php/s/azawqEh1GRFaKlq)**

**Deliverables:**

<table border="1" id="bkmrk-device-format-taille"><colgroup><col></col><col></col><col></col><col></col><col></col></colgroup><thead><tr><td class="align-center">**Device**</td><td>**Format**</td><td>**Size**</td><td>**Weight**</td><td>**Type**</td></tr></thead><tbody><tr><td>MultiDevice</td><td>Horizontal</td><td>1920x1080</td><td>&lt; 900Ko</td><td>jpeg</td></tr></tbody></table>

##### **Format produced by M6 Unlimited**

<div _ngcontent-kgu-c22="" class="img-container" id="bkmrk-livrable-%3A-1">**Deliverables:**</div>- All creative elements separated in .psd format, logo(s) in .ai or .png
- Font files in .otf or .ttf format
- A creative brief including the copy, and if possible, an example of a digital advertisement
- The redirection URL
- A sentence related to a pause moment. Example: “Enjoy a pause moment to discover…”

<div _ngcontent-kgu-c22="" class="img-container" id="bkmrk-"></div><div _ngcontent-kgu-c22="" class="img-container" id="bkmrk--1"></div><div _ngcontent-kgu-c22="" class="img-container" id="bkmrk--2"></div><div _ngcontent-kgu-c22="" class="img-container" id="bkmrk--3"></div><div _ngcontent-kgu-c22="" class="img-container" id="bkmrk--4"></div><div _ngcontent-kgu-c22="" class="img-container" id="bkmrk--5"></div><div _ngcontent-kgu-c22="" class="img-container align-center" id="bkmrk--6">  
</div>
##### **Format Visual** 

[![TEST_6break_Desktop_CTV.jpg](https://specifications.m6tech.net/uploads/images/gallery/2026-04/scaled-1680-/test-6break-desktop-ctv.jpg)](https://specifications.m6tech.net/uploads/images/gallery/2026-04/test-6break-desktop-ctv.jpg)

# 6Break Enhanced / Cinemagraph

**Use the pause screen to bring your product to life. Your product is enhanced through visual motion designed to capture the user’s attention.**

<p class="callout info">**Availability:**</p>

<div class="page-content clearfix" component="page-display" id="bkmrk-direct-campaign-web-" option:page-display:page-id="35"><div dir="auto"><table border="1" id="bkmrk-gr%C3%A9-%C3%A0-gr%C3%A9-4-%C3%A9crans--"><colgroup><col></col><col></col></colgroup><tbody><tr><td>**Direct campaign**</td><td>Web</td></tr><tr><td>**Programmatic deal**</td><td>Web</td></tr></tbody></table>

- **Enhanced 6BREAK:** The visual animation is focused on the product itself.
- **Cinemagraph 6BREAK:** The animation enhances the storytelling around the product’s usage.

</div></div>##### **Format produced by the client**

<div class="page-content clearfix" component="page-display" id="bkmrk-expected-formats%3A-vi" option:page-display:page-id="35"><div dir="auto">- **Expected formats**: Video + URL or Trackings PCC

</div></div>**Source PSD : [TEMPLATE PSD](https://cloud.m6.fr/index.php/s/GgcbQ3bmTpA0wkd)** + example of 6Break Enhanced in .mp4 format

<div class="page-content clearfix" component="page-display" id="bkmrk-video-mpeg-4-extensi" option:page-display:page-id="35"><div dir="auto"><table border="1" id="bkmrk-vid%C3%A9o-mpeg-4-extensi" style="width: 100%; height: 315.5px;"><colgroup><col style="width: 12.2619%;"></col><col style="width: 87.619%;"></col></colgroup><tbody><tr style="height: 29.4583px;"><td style="height: 29.4583px;">Video</td><td style="height: 29.4583px;">Mpeg 4 extension .mp4</td></tr><tr style="height: 29.4583px;"><td style="height: 29.4583px;">Codec</td><td style="height: 29.4583px;">Vertical</td></tr><tr style="height: 29.4583px;"><td style="height: 29.4583px;">Resolution</td><td style="height: 29.4583px;">1920x1080</td></tr><tr style="height: 29.4583px;"><td style="height: 29.4583px;">Ratio</td><td style="height: 29.4583px;">16/9</td></tr><tr style="height: 29.4583px;"><td style="height: 29.4583px;">Multiplexing</td><td style="height: 29.4583px;">Program Stream</td></tr><tr style="height: 29.4583px;"><td style="height: 29.4583px;">Bitrate</td><td style="height: 29.4583px;">15 Mbps</td></tr><tr style="height: 46.25px;"><td style="height: 46.25px;">Frame Rate / Scan</td><td style="height: 46.25px;">25 fps / Progressif</td></tr><tr style="height: 46.25px;"><td style="height: 46.25px;">Audio Standard</td><td style="height: 46.25px;">No sound</td></tr><tr style="height: 46.25px;"><td style="height: 46.25px;">**Additional Notes**</td><td style="height: 46.25px;">The animation must remain subtle and be limited to a maximum of two key animated elements. Loop format required, with identical first and last frames. No time limit.</td></tr></tbody></table>

</div></div>##### **Format produced by M6 Unlimited**

**Deliverables:**

<div class="page-content clearfix" component="page-display" id="bkmrk-all-creative-assets-" option:page-display:page-id="35"><div dir="auto">- All creative assets separated in .psd format, logo(s) in .ai or .png
- Font files in .otf or .ttf format
- A creative brief including the copy, and if possible, an example of a digital advertisement
- The redirection URL
- A sentence linked to a pause moment. Example: “Enjoy a pause moment to discover…”

</div></div>##### **Format Visual**

<div class="page-content clearfix" component="page-display" id="bkmrk-" option:page-display:page-id="35"><div dir="auto">  
</div></div><video class=" align-left" controls="controls" height="150" width="300"></video>

# 6Break - other offers

### 6Break Swipe

<p class="callout info">**Availability:**</p>

<table border="1" id="bkmrk-gr%C3%A9-%C3%A0-gr%C3%A9-4-%C3%A9crans--"><colgroup><col></col><col></col></colgroup><tbody><tr><td>**Direct campaign**</td><td>Web</td></tr><tr><td>**Programmatic deal**</td><td>Web</td></tr></tbody></table>

Using their mouse, the user can swipe across the screen to reveal a new version of your product.

**Format produced byr Massmotion**

<p class="callout success">For any requests regarding production or contact with MassMotionMedia, please contact the Marketing Innovation team at: marketing.innovation@m6.fr</p>

**PSD source file + deliverable examples:** **[TEMPLATE PSD](https://cloud.m6.fr/index.php/s/wpahf5KsrT8cnfk)**

<table border="1" id="bkmrk-formats-taille-poids"><colgroup><col></col><col></col><col></col><col></col></colgroup><tbody><tr><td>Formats</td><td>Size</td><td>Weight</td><td>Type</td></tr><tr><td>Horizontal (2 images)</td><td>1920x1080</td><td>&lt; 1Mo</td><td>jpg, png ou psd</td></tr><tr><td>Vertical Bar</td><td>Minimum height: 650 px</td><td>&lt; 1 Mo</td><td>png ou psd</td></tr></tbody></table>

---

### 6Break Scan

<p class="callout info">**Availability:**</p>

<table border="1" id="bkmrk-gr%C3%A9-%C3%A0-gr%C3%A9-ctv"><colgroup><col></col><col></col></colgroup><tbody><tr><td>**Direct campaign**</td><td>CTV</td></tr></tbody></table>

This format allows advertisers to deliver a contextualized message during a pause moment — a key opportunity to capture the user’s attention and provide direct access to your website or app via a QR code.

<p class="callout success">The 6BREAK SCAN uses the **same technical specifications as the standard 6BREAK format**, but is exclusively available on CTV.</p>

---

### 6Break Shopping

<p class="callout info">**Availability:**</p>

<table border="1" id="bkmrk-gr%C3%A9-%C3%A0-gr%C3%A9-4-%C3%A9crans---1"><colgroup><col></col><col></col></colgroup><tbody><tr><td>**Direct campaign**</td><td>4 screens - Web, In App, CTV</td></tr><tr><td>**Programmatic deal**</td><td>OTT - Web, In App</td></tr></tbody></table>

This format encourages purchasing during the key pause moment, offering an ideal opportunity to capture the user’s attention and enable one-click purchases via a direct product link on M6+.

<p class="callout success">The 6BREAK SHOPPING uses the same technical specifications as the **standard 6BREAK format**, enabling seamless purchases through **QR code scanning (CTV) or direct click-through on OTT**.</p>

---

### 6Break Green

<p class="callout info">**Availability:**</p>

<table border="1" id="bkmrk-gr%C3%A9-%C3%A0-gr%C3%A9-web-progra"><colgroup><col></col><col></col></colgroup><tbody><tr><td>**Direct campaign**</td><td>Web</td></tr><tr><td>**Programmatic deal**</td><td>Web</td></tr></tbody></table>

The 6BREAK GREEN format allows advertisers to communicate on screens dedicated to products with a lower environmental impact, based on criteria validated by ADEME.

This initiative helps consumers more easily identify responsible brands — a major challenge considering that 31% of French consumers find it difficult to identify such brands (-7 points vs. 2019, study “Le temps des marques responsables – 2020 ”).

<p class="callout success">The 6BREAK GREEN uses the same technical specifications as the **standard 6BREAK format.**</p>

# PreHome

# Static PreHome

**Display your brand presence as soon as users arrive on M6+ by standing out at the heart of the platform the moment they connect.**

**This immersive and clickable format allows you to instantly capture attention and engage your audience from the very first moments.**

<p class="callout info">**Availability:**</p>

<table border="1" id="bkmrk-gr%C3%A9-%C3%A0-gr%C3%A9-4-%C3%A9crans--"><colgroup><col></col><col></col></colgroup><tbody><tr><td>**Direct campaign**</td><td>4 screens - Web, In App, CTV</td></tr></tbody></table>

- **Ad server used:** GAM (Google Ad Manager)
- **Deadline for receiving technical assets:** 5 business days before campaign launch
- **Expected formats**: Images JPG + URL or Trackings PCC

##### **Format produced by the client**

**PSD source file : [TEMPLATE PSD](https://cloud.m6.fr/index.php/s/LSD1oDrhHRxehsg)**

**Deliverables:**

<table border="1" id="bkmrk-support-format-taill"><colgroup><col></col><col></col><col></col><col></col><col></col></colgroup><tbody><tr><td>**Platform**</td><td>**Format**</td><td>**Size**</td><td>**Weight**</td><td>**Type**</td></tr><tr><td>Web Responsive / CTV

</td><td>Horizontal</td><td>1920x1080</td><td>&lt; 700 Ko</td><td>JPG</td></tr><tr><td rowspan="3">InApp Mob-Tab

</td><td>Vertical Tablet

</td><td>1536x2048

</td><td>&lt; 700 Ko</td><td>JPG</td></tr><tr><td>Horizontal Tablet

</td><td>2048x1536

</td><td>&lt; 700 Ko</td><td>JPG</td></tr><tr><td>Vertical Mobile</td><td>738x1473</td><td>&lt; 700 Ko</td><td>JPG</td></tr></tbody></table>

<div _ngcontent-kgu-c24="" class="container-fluid container-clean mt-3" id="bkmrk-pc-mobile---tablette"></div>##### **Format produced by M6 Unlimited**

<div _ngcontent-kgu-c24="" class="container-fluid container-clean mt-3" id="bkmrk-bords-perdus-%3A-bords"><div _ngcontent-kgu-c24="" class="row"><div _ngcontent-kgu-c24="" class="col d-flex align-items-center justify-content-center">  
</div></div></div>**Technical asset delivery deadline:** 10 business days before the project goes live  
**Delivery process:** Introduction coordinated by the sales contact with the M6 U team

**Deliverables:** Please provide all graphic assets in high definition (if assets are assembled, they must be delivered in PSD format) along with all necessary information for the background creation (creative brief, logos, fonts, text messages, etc.).

- All creative elements separated in .psd format, logo(s) in .ai or .png
- Font files in .otf or .ttf format
- A creative brief including the copy, and if possible, an example of a digital advertisement
- The redirection URL

##### **Format Visual**

[![image.png](https://specifications.m6tech.net/uploads/images/gallery/2026-04/scaled-1680-/qxpimage.png)](https://specifications.m6tech.net/uploads/images/gallery/2026-04/qxpimage.png)

# Video PreHome

**Enhance your advertising creative on the M6+ interface by standing out as soon as the user arrives. Immerse your audience in your brand universe through an immersive format that seamlessly integrates your advertising spot, capturing attention from the very first moments.**

<p class="callout info">**Availability:**</p>

<table border="1" id="bkmrk-gr%C3%A9-%C3%A0-gr%C3%A9-4-%C3%A9crans--"><colgroup><col></col><col></col></colgroup><tbody><tr><td>**Direct campaign**</td><td>4 screens - Web, In App, CTV</td></tr></tbody></table>

- **Ad server used**: GAM (Google Ad Manager)
- **Deadline for receiving technical assets:** 5 business days before campaign launch
- **Expected formats**: Images JPG + Video + URL or Trackings PCC

##### **Format produced by the client**

**PSD source file : [TEMPLATE PSD](https://cloud.m6.fr/index.php/s/IxQiQe7n7hD2TO0)**

**Deliverables:**

<table border="1" id="bkmrk-device-format-taille" style="width: 103.929%;"><colgroup><col style="width: 7.86338%;"></col><col style="width: 12.0334%;"></col><col style="width: 11.0802%;"></col><col style="width: 9.52901%;"></col><col style="width: 8.93803%;"></col><col style="width: 50.6354%;"></col></colgroup><thead><tr><td>**Device**</td><td>**Format**</td><td>**Size**</td><td>**Weight**</td><td>**Type**</td><td>**Remarque**</td></tr></thead><tbody><tr><td rowspan="2">Web

</td><td rowspan="2">Horizontal

</td><td>1920x1080

</td><td>200 Ko

</td><td>JPG

</td><td>Large screen size</td></tr><tr><td>1024x576</td><td>90 Ko</td><td>JPG</td><td>Large screen size</td></tr><tr><td rowspan="2">InAPP</td><td>Vertical Mobile</td><td>738x1473</td><td>400 Ko

</td><td>JPG</td><td rowspan="2">Video player area positioned in the center occupying 1/3 of the format – landscape mode displays video only</td></tr><tr><td>Vertical Tablette</td><td>1536x2048</td><td>400 ko</td><td>JPG</td></tr><tr><td>CTV</td><td>Horizontal</td><td>1920x1080</td><td>900 Ko</td><td>JPG</td><td>  
</td></tr><tr><td>Video</td><td colspan="5">Same technical specifications as 16:9 pre-roll formats</td></tr></tbody></table>


##### **Format réalisé par M6 Unlimited**

**Deadline for receiving technical assets:** 10 business days before the project goes live

**Delivery process:** Introduction coordinated by the sales contact with the M6U team

**Deliverables:** Please provide all graphic assets in high definition (if the assets are assembled, they must be delivered in PSD format) along with all information necessary for the background creation (creative brief, logos, fonts, text messages, etc.)

- The video/spot in 16:9 .mp4 format
- All creative elements separated in .psd format, logo(s) in .ai or .png
- Font files in .otf or .ttf format
- A creative brief including the copy, and if possible, an example of a digital advertisement
- The redirection URL

##### **Format Visual**

<div _ngcontent-kgu-c26="" class="container-fluid container-clean mt-3" id="bkmrk--3"><div _ngcontent-kgu-c26="" class="row mt-3"><div _ngcontent-kgu-c26="" class="col-12 col-md-6 col-lg-6 col-xl-6 d-flex align-items-center justify-content-center">  
</div></div></div>

# PreHome Reveal

**Offer a playful and engaging experience that captures the user’s attention as soon as they arrive on M6+. Stand out on the platform by showcasing your brand presence and invite users to scratch or reveal an area through interaction, uncovering a new personalized message and creating an immersive, dynamic experience.**

<p class="callout info">**Availability:**</p>

<table border="1" id="bkmrk-gr%C3%A9-%C3%A0-gr%C3%A9-4-%C3%A9crans--"><colgroup><col></col><col></col></colgroup><tbody><tr><td>**Direct campaign**</td><td>Web</td></tr></tbody></table>

- **Ad server used:** DFP (Google / Doubleclick)
- **Deadline for receiving technical assets:** 10 business days before campaign launch
- **Tracking :** Pixel &amp; ClicCommand accepted
- **Interaction**: Move the mouse or finger across the screen to erase the first message and reveal a second one
- **Closing behavior**: Click on the “Access M6+” button on desktop or the “CLOSE” cross on tablet and mobile
- **Delivery contact:** <adops@m6.fr>

##### **Format produced by the client**

**PSD source file: [TEMPLATES PSD](https://cloud.m6.fr/index.php/s/cnVKM1dD9kohXhw)**

**Deliverables:**

<table border="1" id="bkmrk-device-visuel-r%C3%A9solu"><colgroup><col></col><col></col><col></col><col></col><col></col></colgroup><tbody><tr><td>**Device**</td><td>**Visual**</td><td>**Resolution**</td><td>**Weight**</td><td>**Type**</td></tr><tr><td rowspan="5">WEB

- Desktop
- WebMobile responsive

</td><td>Teaser </td><td rowspan="2">1920x1080

</td><td rowspan="2">&lt; 350 ko</td><td rowspan="4">JPG

</td></tr><tr><td>Reveal</td></tr><tr><td>Teaser</td><td rowspan="2">800x1200

</td><td rowspan="2">&lt; 150 ko</td></tr><tr><td>Reveal</td></tr><tr><td>Custom cursor</td><td>300x300</td><td>&lt; 100 ko</td><td>PNG / GIF</td></tr></tbody></table>

- Interaction: Move the mouse or finger across the screen to erase the first message and reveal the second one.
- Closing behavior: Click on the “Access M6+” button on desktop or the “CLOSE” cross on tablet and mobile.

<span style="text-decoration: underline;">All creatives must be saved in progressive mode (option available in Photoshop when exporting)</span>


##### **Format produced by M6 Unlimited**

<div _ngcontent-kgu-c22="" class="img-container" id="bkmrk-livrable-%3A-1">**Deliverables:**</div>- All creative elements separated in .psd format, logo(s) in .ai or .png
- Font files in .otf or .ttf format
- A creative brief including the copy, and if possible, an example of a digital advertisement
- The redirection URL

# PreHome Reveal Vidéo

**A full-screen takeover through an immersive, clickable, and interactive format offering a playful experience that reveals your storytelling. The user is invited to scratch/reveal an area of the image to discover your video spot.**

<p class="callout info">**Availability:**</p>

<table border="1" id="bkmrk-gr%C3%A9-%C3%A0-gr%C3%A9-4-%C3%A9crans--"><colgroup><col></col><col></col></colgroup><tbody><tr><td>**Direct campaign**</td><td>Web</td></tr></tbody></table>

- **Ad server used:** DFP (Google / Doubleclick)
- **Deadline for receiving technical assets:** 10 business days before campaign launch
- **Tracking** : Pixel &amp; ClicCommand accepted

**Format produced by Massmotion**

<p class="callout success">For any requests regarding production or contact with MassMotionMedia, please contact the Marketing Innovation team at: marketing.innovation@m6.fr</p>

**Deliverables:**

<table border="1" id="bkmrk-device-visuel-r%C3%A9solu"><colgroup><col></col><col></col><col></col><col></col><col></col></colgroup><tbody><tr><td>**Device**</td><td>**Visual**</td><td>**Resolution**</td><td>**Weight**</td><td>**Type**</td></tr><tr><td rowspan="5">WEB

- Desktop
- WebMobile responsive

</td><td>Teaser </td><td rowspan="2">1920x1080

</td><td rowspan="2">&lt; 350 ko</td><td rowspan="4">JPG

</td></tr><tr><td>Reveal</td></tr><tr><td>Teaser</td><td rowspan="2">800x1200

</td><td rowspan="2">&lt; 150 ko</td></tr><tr><td>Reveal</td></tr><tr><td>Custom curseur </td><td>300x300</td><td>&lt; 100 ko</td><td>PNG / GIF</td></tr><tr><td>Video

</td><td>  
</td><td>**1920x1080**</td><td>&lt; 4Mo</td><td>MP4</td></tr></tbody></table>

# Display

# Side View

## General Information

**Ad server used:** Freewheel

**Deadline for receiving technical assets:** Up to 5 days before the campaign launch

**Format contextualization:** Display format integrated alongside program broadcasting (15-minute formats or catch-up content on M6+) allowing users to be redirected to your website.

## Side View Highlight Features

<div _ngcontent-kgu-c25="" class="d-flex align-items-center justify-content-center" id="bkmrk-">![](https://admanager.m6tech.net/public/format-specifications/assets/images/illustrations/sixPlay/display/sideView-01.jpg)</div>Display **appears 2 minutes after the start of the pre-roll**

- Displayed alongside the program (right-hand side)
- Does not disrupt the user experience thanks to a resized player
- Clickable format

## Formats

<table id="bkmrk-format-taille-poids-"><thead><tr><th>Format</th><th>Size</th><th>Weight</th><th>Type</th></tr></thead><tbody><tr><td>Desktop</td><td>512x1024</td><td>&lt; 400ko</td><td>JPEG</td></tr></tbody></table>

Note: The “Advertisement” label and close button must be integrated <span style="text-decoration: underline;">directly into the player.</span>

## Traffic Deliverables

<div _ngcontent-kgu-c25="" class="d-flex align-items-center justify-content-center" id="bkmrk--1">![](https://admanager.m6tech.net/public/format-specifications/assets/images/illustrations/sixPlay/display/sideView-02.png)</div>## PSD Source

[https://cloud.m6.fr/index.php/s/wqD1N3zs1VjsNBl](https://cloud.m6.fr/index.php/s/wqD1N3zs1VjsNBl)