M6+

Video

Video

Direct Video

General Information
Accepted Tracking Types
WEB - Desktop/Webmobile InApp - Application IOS / Android CTV
VPAID / VAST / PCC VAST / PCC Pixel only
Required Video Specifications
Video Format MPEG-4 (.mp4 extension)
Codec H.264/AVC
Resolution 1920x1080
Aspect Ratio 16/9
Multiplexing Program Stream
Bitrate 15 Mbps
Frame Rate / Scan Type 25 fps / Progressive
Required Audio Specifications
Codec AAC
Channel Stereo
Sampling Rate 48Khz
Bitrate >=128Kbps
Loudness Standard EBU R128
Programme Loudness -23LUFS ±0.5 LU
Maximum True Peak Level −1 dBTP

Reference document audio standard recommendations: CST RT 040 TV v1.2 2016

Audio technical specification document: EBU R128

ARPP approval with mandatory Pub ID required. The ARPP certificate confirming approval for broadcast must be provided.

Détails VAST / VPAID Redirect Details 

IAS VPAID (compatible only on Desktop / Web Mobile). No blocking mode

Resolution / Bitrate variants required within the VAST/VPAID

Video

Programmatic Video

Video Formats 

 WEB - Desktop / Webmobile INAPP - Application IOS / Android CTV
VPAID
No blocking mode		 YES NO NO
Wrapper YES (3 max) YES (3 max) YES (3 max)
Resolution & Bitrate 640x360 / 800 Kbps
720x404 / 1,2 Mbps
960x540 / 2,1 Mbps
1280x720 / 3,15 Mbps		 640x360 / 800 Kbps
720x404 / 1,2 Mbps
960x540 / 2,1 Mbps
1280x720 / 3,15 Mbps		 960x540 / 2,1 Mbps
1280x720 / 3,15 Mbps
1920x1080 / 7 Mbps
Size limit 4 Mo 2 Mo 20 Mo
Required Video Specifications
Video Format MPEG-4 (.mp4 extension)
Codec H.264/AVC
Aspect Ratio 16/9
Multiplexing Program Stream
Frame Rate / Scan Type 25 fps / Progressive
Required Audio Specifications
Codec AAC
Channel Stereo
Sampling Rate 48Khz
Bitrate >=128Kbps
Loudness Standard EBU R128
Programme Loudness -23LUFS ±0.5 LU
Maximum True Peak Level −1 dBTP

General Recommendations

VAST versions

Supported VAST versions (blocking mode not supported): VAST 2.0 (recommended) / VAST 3.0  / VAST 4.0

Mediafile types:

MP4 (type: video / mp4) / VPAID JavaScript (type="javascript" apiFramework="VPAID") Desktop & WebMobile ONLY

Not Supported : Flash video (type="video flv") / VPAID Flash (type="application/x shockwave flash" apiFramework ="VPAID")

Video

Player Skin / Enhanced Player

Enhance the impact of your advertising spot with an immersive skin format that displays a visual environment around your video throughout its duration. This clickable and engaging format delivers an enriched experience, capturing your audience’s attention while maximizing interactivity.

Availability:

Direct Campaign 4 screens- Web, In App, CTV
Programmatic deal 4 screens- Web, In App, CTV

The Player Skin consists of a video ad and a background image. The delivery file is a video asset that can run across all 4 screens and be integrated into a redirect.


Format produced by the client
Format produced by M6 Unlimited

Deadline for receiving technical assets : 10 business days before the project goes live
Delivery process: Coordination arranged by the sales contact with the M6 U team

Deliverables: Please provide all graphic assets in high definition (if assets are assembled, deliver them in PSD format), along with all information required to create the background design (brief, logos, fonts, text messages, etc.).

Format Visual

image.png

Video

M6+ Exclusive

M6 Publicité offers advertisers a premium advertising environment designed to stand out positively with the M6+ audience.

Take over all M6+ IPTV pre-rolls for 2 hours during the peak viewing slot (9:00 PM – 10:59 PM).
Format available every day except Thursday.

Availability:

Direct campaign CTV

Spot structure
  1. Contextualized Pre-Spot
    A static image format introducing the advertising concept to viewers. The objective is to highlight that the advertiser is “offering” viewers a more premium advertising experience with reduced ad pressure.
  2. Advertiser Spot annonceur

The pre-spot production is managed by M6 Publicité..

Format structure : Image highlighting the product or service featured in the advertiser’s spot + advertiser logo + introductory text

Text example : « “With Lacoste, enjoy a reduced commercial break.” (The bolded wording is mandatory on the creative.) 

Display duration : 5sec

Deadline for receiving technical assets: 10 business days before the project goes live

Deliverables: All graphic assets in high definition, along with all information required to create the background (brief, logos, fonts, text messages, etc.)

Video

Voting Skin

Offer an interactive and participatory experience by inviting users to vote during the broadcast of the advertising spot. Once the vote is submitted, users can instantly view the voting results in real time, increasing audience engagement.

This innovative format creates genuine interaction between your brand and its audience.

Availability:

Direct campaign Web
Programmatic deal Web

General Information

Format produced by Massmotion

For any coordination regarding production or contact with MassMotionMedia, please contact the Marketing Innovation team at marketing.innovation@m6.fr

Deliverables: 

Video

Shopping Roll

The carousel will consist of a maximum of 5 product cards, each including a square visual, a product name, a price, a CTA, a dedicated redirect URL, and an optional crossed-out discounted price.

Availability:

Direct campaign Web, CTV
Programmatic deal Web, CTV

The IPTV format is a standard MP4 video featuring the product display, adapted from the desktop format and produced by the provider. 

Format produced by Massmotion

For any introduction regarding production or contacts at MassMotionMedia, please contact the Marketing Innovation team at: marketing.innovation@m6.fr

Deliverables:

The table below outlines the different attributes required for each product:

Attribute Definition Mandatory / Optional Expected Values
Product Name Enter the name of the product you wish to promote Mandatory Text
Product Price Enter the product price, with two decimal places Mandatory Currency
Discounted Price Enter the new price if there is a discount on the main price Optionnal Currency
Product Image Upload an image of the product (300KB max per image) Mandatory JPG or PNG
Product Redirect URL Enter the redirect URL to the product page on your website Mandatory Hyperlink

Video

6Scan

Immerse viewers in your brand universe and help them envision how to use your product.

With the integration of a QR code overlay on your TV commercial, the 6SCAN range offers a wide variety of options and is available in five versions: Shopping, Augmented Reality, Sampling, Nutriscore, Filter, Labels, and Bot.

Availability:

Direct campaign CTV, TVS
Programmatic deal CTV, TVS

List of 6SCAN formats:

CTV
1920 x 1080 px - 250 ko max Warning: advertiser logo must NOT appear
The “ADVERTISEMENT” banner is mandatory on all formats (see .psd)
Deliverable including advertiser logo presence
+
QR Code
The “ADVERTISEMENT” banner is mandatory on this format.

TVS
Advertiser logo (.ai or .png)
Call-to-action sentence with a promise (for QR Code interaction) > The message must be clear, compelling, and explicit
Brand guidelines (background color of the overlay, totem color, etc.)
TV spot cleaned of health warnings, legal notices, or sector-specific mentions*
Health warnings, legal notices, or sector-specific mentions* provided in a separate document

Required elements for the TV spot
IMAGE Full HD (1920x1080) at 25fps (progressive or upper field first)
CODEC Apple ProRes 422 HQ, MXF OP1a XDCAMHD 50, or any other MASTER or BROADCAST format
SON
  • Stereo / 16 or 24 bit / 48kHz
  • EBU R128 compliant mix (-23 LUFS)
STRUCTURE
  • Timecoded at 01:00:00:00
  • File name must match the PubID format (FR_xxxx_xxxx_xxxx_XXXX_XXX_F_HD)
ARPP APPROVAL MANDATORY > Please send us the favorable ARPP approval along with the spot
Legal Notices
  1. Health Notices:
    • « Pour votre santé, mangez au moins cinq fruits et légumes par jour »
    • « Pour votre santé, pratiquez une activité physique régulière »
    • « Pour votre santé, évitez de manger trop gras, trop sucré, trop salé »
    • « Pour votre santé, évitez de grignoter entre les repas »
  2. Energy :
    • « L’énergie est notre avenir, économisons-la ! »
  3. Mobility :
    • « Pour les trajets courts, privilégiez la marche ou le vélo #SeDéplacerMoinsPolluer »
    • « Pensez à covoiturer #SeDéplacerMoinsPolluer »
    • « Au quotidien, prenez les transports en commun #SeDéplacerMoinsPolluer »

Video

6Selector

This interactive and clickable format allows users to choose which advertising spot they want to watch from among three creatives from your brand. Thanks to the multi-choice feature, you can personalize your communication and deliver more targeted and engaging advertising.

Availability:

Direct campaign Web
Programmatic deal Web

Format produced by Massmotion

For any introduction regarding production or contacts at MassMotionMedia, please contact the Marketing Innovation team at: marketing.innovation@m6.fr

Specs, preview, and MassMotionMedia control PSD are available here.

Deliverables:

Elements Format
Background image PSD format (including logo, wording, CTA, visuals, etc.)
Video player waiting screen PSD format (including logo, wording, CTA, and 3 selectable video thumbnails, etc.)
3 videos
  • HD in 1920x1080px
  • 30 sec maximum
Video

EP1 Tremplin

This format provides a smooth and contextualized transition designed to give an extra boost to the first advertising spot in the ad break. This strategic integration highlights the advertiser in the opening position, immediately capturing viewers’ attention.

Thanks to a personalized jingle, the EP1 Tremplin format maximizes the visibility and ad recall of the commercial. This customization strengthens the impact of the message by creating an instant connection with the audience from the very beginning of the advertising sequence.

Availability:

Direct campaign 4 screens - Web, In App, CTV
Programmatic deal 4 screens - Web, In App, CTV
Format produced by M6 Unlimited

Deliverables:

Tremplin Horaire (time slot)

Associate your campaign with a key moment of the day thanks to a 5-second jingle broadcast before your commercial. We recommend a time slot of at least 2 hours to ensure a sufficient number of impressions..

All time slots are recommended except nighttime hours (from 12:00 AM to 7:00 AM), due to lower audience levels during this period.

This format offers a smooth and contextualized transition, maximizing the impact and memorability of your advertisement. Give your commercial a new boost on M6+ by making it unmissable at the right moment.

Availability:

Direct campaign 4 screens - Web, In App, CTV
Programmatic deal 4 screebs - Web, In App, CTV
Format produced by M6 Unlimited

Deliverables:

6Break

6Break

6Break

Use the pause screen (6break) as a new advertising space to deliver a contextualized advertising message during pause moments.

Availability:

Direct campaign 4 screens - Web, In App, CTV
Programmatic deal OTT - Web, In App
Format contextualization: The displayed message must be contextualized to a pause moment (example: “Melt into a LINDOR break”).
Format produced by the client

Source PSD : TEMPLATE PSD

Deliverables:

Device Format Size Weight Type
MultiDevice Horizontal 1920x1080 < 900Ko jpeg
Format produced by M6 Unlimited
Deliverables:

Format Visual 

TEST_6break_Desktop_CTV.jpg

6Break

6Break Enhanced / Cinemagraph

Use the pause screen to bring your product to life. Your product is enhanced through visual motion designed to capture the user’s attention.

Availability:

Direct campaign Web
Programmatic deal Web
  • Enhanced 6BREAK: The visual animation is focused on the product itself.
  • Cinemagraph 6BREAK: The animation enhances the storytelling around the product’s usage.
Format produced by the client
  • Expected formats: Video + URL or Trackings PCC

Source PSD : TEMPLATE PSD + example of 6Break Enhanced in .mp4 format

Video Mpeg 4 extension .mp4
Codec Vertical
Resolution 1920x1080
Ratio 16/9
Multiplexing Program Stream
Bitrate 15 Mbps
Frame Rate / Scan 25 fps / Progressif
Audio Standard No sound
Additional Notes The animation must remain subtle and be limited to a maximum of two key animated elements. Loop format required, with identical first and last frames. No time limit.
Format produced by M6 Unlimited

Deliverables:

  • All creative assets separated in .psd format, logo(s) in .ai or .png
  • Font files in .otf or .ttf format
  • A creative brief including the copy, and if possible, an example of a digital advertisement
  • The redirection URL
  • A sentence linked to a pause moment. Example: “Enjoy a pause moment to discover…”
Format Visual

6Break

6Break - other offers

6Break Swipe

Availability:

Direct campaign Web
Programmatic deal Web

Using their mouse, the user can swipe across the screen to reveal a new version of your product.

Format produced byr Massmotion

For any requests regarding production or contact with MassMotionMedia, please contact the Marketing Innovation team at: marketing.innovation@m6.fr

PSD source file + deliverable examples: TEMPLATE PSD

Formats Size Weight Type
Horizontal (2 images) 1920x1080 < 1Mo jpg, png ou psd
Vertical Bar Minimum height: 650 px < 1 Mo png ou psd


6Break Scan

Availability:

Direct campaign CTV

This format allows advertisers to deliver a contextualized message during a pause moment — a key opportunity to capture the user’s attention and provide direct access to your website or app via a QR code.

The 6BREAK SCAN uses the same technical specifications as the standard 6BREAK format, but is exclusively available on CTV.

6Break Shopping

Availability:

Direct campaign 4 screens - Web, In App, CTV
Programmatic deal OTT - Web, In App

This format encourages purchasing during the key pause moment, offering an ideal opportunity to capture the user’s attention and enable one-click purchases via a direct product link on M6+.

The 6BREAK SHOPPING uses the same technical specifications as the standard 6BREAK format, enabling seamless purchases through QR code scanning (CTV) or direct click-through on OTT.

6Break Green

Availability:

Direct campaign Web
Programmatic deal Web

The 6BREAK GREEN format allows advertisers to communicate on screens dedicated to products with a lower environmental impact, based on criteria validated by ADEME.

This initiative helps consumers more easily identify responsible brands — a major challenge considering that 31% of French consumers find it difficult to identify such brands (-7 points vs. 2019, study “Le temps des marques responsables – 2020 ”).

The 6BREAK GREEN uses the same technical specifications as the standard 6BREAK format.

PreHome


PreHome

Static PreHome

Display your brand presence as soon as users arrive on M6+ by standing out at the heart of the platform the moment they connect.

This immersive and clickable format allows you to instantly capture attention and engage your audience from the very first moments.

Availability:

Direct campaign 4 screens - Web, In App, CTV
Format produced by the client

PSD source file : TEMPLATE PSD

Deliverables:

Platform Format Size Weight Type

Web Responsive / CTV

 Horizontal 1920x1080 < 700 Ko JPG

InApp Mob-Tab

Vertical Tablet

1536x2048

 < 700 Ko JPG

Horizontal Tablet

2048x1536

 < 700 Ko JPG
Vertical Mobile 738x1473 < 700 Ko JPG


Format produced by M6 Unlimited

Technical asset delivery deadline: 10 business days before the project goes live
Delivery process: Introduction coordinated by the sales contact with the M6 U team

Deliverables: Please provide all graphic assets in high definition (if assets are assembled, they must be delivered in PSD format) along with all necessary information for the background creation (creative brief, logos, fonts, text messages, etc.).

Format Visual

image.png

PreHome

Video PreHome

Enhance your advertising creative on the M6+ interface by standing out as soon as the user arrives. Immerse your audience in your brand universe through an immersive format that seamlessly integrates your advertising spot, capturing attention from the very first moments.

Availability:

Direct campaign 4 screens - Web, In App, CTV
Format produced by the client

PSD source file : TEMPLATE PSD

Deliverables:

Device Format Size Weight Type Remarque

 

Web

 

Horizontal

1920x1080

200 Ko

JPG

 Large screen size
1024x576 90 Ko JPG Large screen size
InAPP Vertical Mobile 738x1473

400 Ko

 JPG Video player area positioned in the center occupying 1/3 of the format – landscape mode displays video only
Vertical Tablette 1536x2048 400 ko JPG
CTV Horizontal 1920x1080 900 Ko JPG
Video Same technical specifications as 16:9 pre-roll formats
Format réalisé par M6 Unlimited

Deadline for receiving technical assets: 10 business days before the project goes live

Delivery process: Introduction coordinated by the sales contact with the M6U team

Deliverables: Please provide all graphic assets in high definition (if the assets are assembled, they must be delivered in PSD format) along with all information necessary for the background creation (creative brief, logos, fonts, text messages, etc.)

Format Visual

PreHome

PreHome Reveal

Offer a playful and engaging experience that captures the user’s attention as soon as they arrive on M6+. Stand out on the platform by showcasing your brand presence and invite users to scratch or reveal an area through interaction, uncovering a new personalized message and creating an immersive, dynamic experience.

Availability:

Direct campaign Web
Format produced by the client

PSD source file: TEMPLATES PSD

Deliverables:

Device Visual Resolution Weight Type

 

WEB

  • Desktop  
  • WebMobile responsive
 Teaser 

 

1920x1080

 < 350 ko

 

 

JPG
Reveal
Teaser

 

800x1200

 < 150 ko
Reveal
Custom cursor 300x300 < 100 ko PNG / GIF

All creatives must be saved in progressive mode (option available in Photoshop when exporting)

Format produced by M6 Unlimited
Deliverables:
PreHome

PreHome Reveal Vidéo

A full-screen takeover through an immersive, clickable, and interactive format offering a playful experience that reveals your storytelling. The user is invited to scratch/reveal an area of the image to discover your video spot.

Availability:

Direct campaign Web

Format produced by Massmotion

For any requests regarding production or contact with MassMotionMedia, please contact the Marketing Innovation team at: marketing.innovation@m6.fr

Deliverables:

Device Visual Resolution Weight Type

 

WEB

  • Desktop  
  • WebMobile responsive
 Teaser 

 

1920x1080

 < 350 ko

 

 

JPG
Reveal
Teaser

 

800x1200

 < 150 ko
Reveal
Custom curseur  300x300 < 100 ko PNG / GIF

Video
1920x1080 < 4Mo MP4

Display

Display

Side View

General Information

Ad server used: Freewheel

Deadline for receiving technical assets: Up to 5 days before the campaign launch

Format contextualization: Display format integrated alongside program broadcasting (15-minute formats or catch-up content on M6+) allowing users to be redirected to your website.

Side View Highlight Features

Display appears 2 minutes after the start of the pre-roll

Formats

Format Size Weight Type
Desktop 512x1024 < 400ko JPEG

Note: The “Advertisement” label and close button must be integrated directly into the player.

Traffic Deliverables

PSD Source

https://cloud.m6.fr/index.php/s/wqD1N3zs1VjsNBl