# Video # Direct Video ##### **General Information** - **Adserver used:** MRM Freewheel - **Deadline for Receiving Technical Assets**: up to **5 business days** before campaign launch - **Mandatory Clearance Procedure Before Broadcast:** All advertising films broadcast on the M6 Group’s Audiovisual Media Services on Demand (SMAd) must undergo the ARPP clearance procedure prior to airing. For more information: [ww.arpp.org](https://www.arpp.org) - Asset Delivery: : **NOMALAB only for the VOL part** : free of charge : [https://m6unlimiteddigital.nomalab.com/](https://m6unlimiteddigital.nomalab.com/) > [Follow the tutorial](https://cloud.m6.fr/index.php/s/GrcS1HK0mkeCPfV) - **Language** : Please include subtitles for any non-French voiceover. ##### **Accepted Tracking Types**

WEB - Desktop/Webmobile	InApp - Application IOS / Android	CTV
VPAID / VAST / PCC	VAST / PCC	Pixel only

##### **Required Video Specifications**

Video Format	MPEG-4 (.mp4 extension)
Codec	H.264/AVC
Resolution	1920x1080
Aspect Ratio	16/9
Multiplexing	Program Stream
Bitrate	15 Mbps
Frame Rate / Scan Type	25 fps / Progressive

##### **Required Audio Specifications**

Codec	AAC
Channel	Stereo
Sampling Rate	48Khz
Bitrate	>=128Kbps
Loudness Standard	EBU R128
Programme Loudness	-23LUFS ±0.5 LU
Maximum True Peak Level	−1 dBTP

Reference document audio standard recommendations: [CST RT 040 TV v1.2 2016](https://cst.fr/wp-content/uploads/2014/02/CST-RT-040-TV-2016-Pad_Fichiers_editeurs.pdf) Audio technical specification document: [EBU R128](https://tech.ebu.ch/docs/r/r128s1.pdf)

**ARPP approval with mandatory Pub ID required. The ARPP certificate confirming approval for broadcast must be provided.**

#### **Détails VAST / VPAID Redirect Details**

IAS VPAID (compatible only on Desktop / Web Mobile). **No blocking mode**

Resolution / Bitrate variants required within the VAST/VPAID - 640x360 / 800 Kbps - 720x404 / 1,2 Mbps - 960 x 540 / 2,1 Mbps - 1280x720 / 3,15 Mbps # Programmatic Video ##### **Video Formats**

	WEB - Desktop / Webmobile	INAPP - Application IOS / Android	CTV
VPAID No blocking mode	YES	NO	NO
Wrapper	YES (3 max)	YES (3 max)	YES (3 max)
Resolution & Bitrate	640x360 / 800 Kbps 720x404 / 1,2 Mbps 960x540 / 2,1 Mbps 1280x720 / 3,15 Mbps	640x360 / 800 Kbps 720x404 / 1,2 Mbps 960x540 / 2,1 Mbps 1280x720 / 3,15 Mbps	960x540 / 2,1 Mbps 1280x720 / 3,15 Mbps 1920x1080 / 7 Mbps
Size limit	4 Mo	2 Mo	20 Mo

##### **Required Video Specifications**

Video Format	MPEG-4 (.mp4 extension)
Codec	H.264/AVC
Aspect Ratio	16/9
Multiplexing	Program Stream
Frame Rate / Scan Type	25 fps / Progressive

##### **Required Audio Specifications**

Codec	AAC
Channel	Stereo
Sampling Rate	48Khz
Bitrate	>=128Kbps
Loudness Standard	EBU R128
Programme Loudness	-23LUFS ±0.5 LU
Maximum True Peak Level	−1 dBTP

##### **General Recommendations** ### VAST versions

Supported VAST versions (blocking mode not supported): VAST 2.0 (recommended) / VAST 3.0 / VAST 4.0

### Mediafile types:

MP4 (type: video / mp4) / VPAID JavaScript (type="javascript" apiFramework="VPAID") Desktop & WebMobile ONLY

Not Supported : Flash video (type="video flv") / VPAID Flash (type="application/x shockwave flash" apiFramework ="VPAID")

# Player Skin ### **Classic / Augmented Skin**

**Enhance the impact of your advertising spot with an immersive skin format that displays a visual environment around your video throughout its duration. This clickable and engaging format delivers an enriched experience, capturing your audience’s attention while maximizing interactivity.**

**Availability:**

Direct Campaign	4 screens- Web, In App, CTV
Programmatic deal	4 screens- Web, In App, CTV

The Player Skin consists of a video ad and a background image. The delivery file is a video asset that can run across all 4 screens and be integrated into a redirect.

##### **Format produced by the client** - **Template After Effects to use :** [https://cloud.m6.fr/index.php/s/bn9vAeZBLLMl4bw](https://cloud.m6.fr/index.php/s/bn9vAeZBLLMl4bw) - **Deliverable**: 1920x1080 video following the video technical specifications. - **Tracking :** Redirect (OTT) or Pixel + CC - **Deadline for receiving technical assets:** 3 business days before the project goes live ##### **Format produced by M6 Unlimited** **Deadline for receiving technical assets :** 10 business days before the project goes live **Delivery process:** Coordination arranged by the sales contact with the M6 U team **Deliverables:** Please provide all graphic assets in high definition (if assets are assembled, deliver them in PSD format), along with all information required to create the background design (brief, logos, fonts, text messages, etc.). - **Video :** Format 16/9 MP4 - **Creative assets:** separated PSD files, logo(s) in .ai ou .png format - **Fonts:** .otf ou .ttf format - **Creative brief:** including text content and an example of a digital advertisement - **Redirect URL redirection** ##### **Format Visual** **[![image.png](https://specifications.m6tech.net/uploads/images/gallery/2026-04/scaled-1680-/KeLimage.png)](https://specifications.m6tech.net/uploads/images/gallery/2026-04/KeLimage.png)** --- ### **Wallet Skin** **Transform your spot into a useful and instant experience. While your ad is playing, the skin invites the user to take action: scan, discover and add your promotional offer directly to their Wallet, with a simple scan..**

**Availability:**

Direct Campaign	4 screens- Web, In App, CTV
Programmatic deal	4 screens- Web, In App, CTV

##### **Format produced by Adways:**

For any introductions regarding creation or contacts with Adways, please reach out to the Marketing Innovation team at the following address:

**Deliverables:** - Full HD 1080p video .mp4 H264 AAC - Full HD 1080p video .mp4 H264 AAC (without disclaimer) - Native file(s) (PSD) - Source images (HD, EPS, SVG) — (packshots in different colors, logo, label, etc.) - Wording in .txt format (skin text, legal/commercial disclaimers) - Legal disclaimer with economic value, included in the skin (.txt) - Typography toolkit - If certain words in the copy are in French, please send us the English version - Call to action inviting users to scan the QR code - Redirect URL --- ### **Animated Skins**

### **Voting - Color Selector - Tir au but - Gaming - Scraper** **Offer an interactive and participatory experience by inviting users to vote while the advertisement is playing. They can then discover the voting results in real time, further strengthening their engagement. This innovative format creates a genuine interaction between your brand and its audience.**

**Availability:**

Direct Campaign	Web
Programmatic deal	Web

##### **General Information** - **The format:** Ability to vote between two teams during a video. Once voted, the results appear. - **The placement:** Around a VPAID preroll. - **Closing:** The format closes at the end of the video. ##### **Format produced by Massmotion:**

For any introductions regarding creation or contacts with MassMotionMedia, please reach out to the Marketing Innovation team at the following address:

**Deliverables*:*** - Video: 1920x1080 / .MP4 - Logo - Claim - Fonts: .otf or .ttf format - HD Background Image + any element, image or text to be featured in the skin - Creative brief: with copy and an example of a digital advertisement - Redirect URL # M6+ Exclusive **M6 Publicité offers advertisers a premium advertising environment designed to stand out positively with the M6+ audience.**

**Take over all M6+ IPTV pre-rolls for 2 hours during the peak viewing slot (9:00 PM – 10:59 PM).** *Format available every day except Thursday.*

**Availability:**

**Direct campaign**

CTV

##### **Spot structure** 1. **Contextualized Pre-Spot** A static image format introducing the advertising concept to viewers. The objective is to highlight that the advertiser is “offering” viewers a more premium advertising experience with reduced ad pressure. 2. **Advertiser Spot annonceur**

**The pre-spot production is managed by M6 Publicité..**

**Format structure :** Image highlighting the product or service featured in the advertiser’s spot + advertiser logo + introductory text **Text example :** « “With Lacoste, enjoy a reduced commercial break.” (The bolded wording is mandatory on the creative.) **Display duration :** 5sec **Deadline for receiving technical assets:** 10 business days before the project goes live **Deliverables**: All graphic assets in high definition, along with all information required to create the background (brief, logos, fonts, text messages, etc.) - **Visual :** 1920x1080 in .jpg format or .psd format (with separated layers/elements) - **Fonts:** .otf or .ttf format - **Creative Brief** - **Spot :** 1920x1080 video following the video technical specifications - **Technical assets deadline :** 10 business days before the project goes live # Shopping Roll **The carousel will consist of a maximum of 5 product cards, each including a square visual, a product name, a price, a CTA, a dedicated redirect URL, and an optional crossed-out discounted price.**

**Availability:**

Direct campaign	Web, CTV
Programmatic deal	Web, CTV

**The IPTV format is a standard MP4 video featuring the product display, adapted from the desktop format and produced by the provider.**

**Format produced by Massmotion**

For any introduction regarding production or contacts at MassMotionMedia, please contact the Marketing Innovation team at: marketing.innovation@m6.fr

**Deliverables:** - **Video :** 1920x1080 MP4 following the video technical specifications. - **Product listing :** A table containing the different products to be highlighted. This table must follow these specifications: - - **File format:** CSV - **File delimiter:** Semicolon - **Content :** See table below - **Availability:** The CSV file must either be hosted and its URL provided to us, OR supplied together with the video and each time it is updated - **Specs and preview :** [https://cloud.m6.fr/index.php/s/Ps0KupgA3KZrOoR](https://cloud.m6.fr/index.php/s/Ps0KupgA3KZrOoR) - **Deadline for delivery of technical assets:** 5 business days before the campaign goes live The table below outlines the different attributes required for each product:

Attribute	Definition	Mandatory / Optional	Expected Values
Product Name	Enter the name of the product you wish to promote	Mandatory	Text
Product Price	Enter the product price, with two decimal places	Mandatory	Currency
Discounted Price	Enter the new price if there is a discount on the main price	Optionnal	Currency
Product Image	Upload an image of the product (300KB max per image)	Mandatory	JPG or PNG
Product Redirect URL	Enter the redirect URL to the product page on your website	Mandatory	Hyperlink

# 6Scan **Immerse viewers in your brand universe and help them envision how to use your product.** **With the integration of a QR code overlay on your TV commercial, the 6SCAN range offers a wide variety of options and is available in five versions: Shopping, Augmented Reality, Sampling, Nutriscore, Filter, Labels, and Bot.**

**Availability:**

Direct campaign	CTV, TVS
Programmatic deal	CTV, TVS

**List of 6SCAN formats:** - 6SCAN Sampling - 6SCAN Filter - 6SCAN Augmented Reality - 6SCAN Shopping - SCAN Nutriscore - 6SCAN BOT - 6SCAN Labels

CTV
1920 x 1080 px - 250 ko max	Warning: advertiser logo must NOT appear The “ADVERTISEMENT” banner is mandatory on all formats (see .psd)
1920 x 1080 px - 250 ko max	Deliverable including advertiser logo presence + QR Code The “ADVERTISEMENT” banner is mandatory on this format.

---

TVS
Advertiser logo (.ai or .png)
Call-to-action sentence with a promise (for QR Code interaction) > The message must be clear, compelling, and explicit
Brand guidelines (background color of the overlay, totem color, etc.)
TV spot cleaned of health warnings, legal notices, or sector-specific mentions\*
Health warnings, legal notices, or sector-specific mentions\* provided in a separate document

Required elements for the TV spot
IMAGE	Full HD (1920x1080) at 25fps (progressive or upper field first)
CODEC	Apple ProRes 422 HQ, MXF OP1a XDCAMHD 50, or any other MASTER or BROADCAST format
SON	- Stereo / 16 or 24 bit / 48kHz - EBU R128 compliant mix (-23 LUFS)
STRUCTURE	- Timecoded at 01:00:00:00 - File name must match the PubID format (FR\_xxxx\_xxxx\_xxxx\_XXXX\_XXX\_F\_HD)
ARPP APPROVAL	MANDATORY > Please send us the favorable ARPP approval along with the spot

##### **Legal Notices** 1. Health Notices: - « Pour votre santé, mangez au moins cinq fruits et légumes par jour » - « Pour votre santé, pratiquez une activité physique régulière » - « Pour votre santé, évitez de manger trop gras, trop sucré, trop salé » - « Pour votre santé, évitez de grignoter entre les repas » 2. Energy : - « L’énergie est notre avenir, économisons-la ! » 3. Mobility : - « Pour les trajets courts, privilégiez la marche ou le vélo #SeDéplacerMoinsPolluer » - « Pensez à covoiturer #SeDéplacerMoinsPolluer » - « Au quotidien, prenez les transports en commun #SeDéplacerMoinsPolluer » # 6Selector **This interactive and clickable format allows users to choose which advertising spot they want to watch from among three creatives from your brand. Thanks to the multi-choice feature, you can personalize your communication and deliver more targeted and engaging advertising.**

**Availability:**

Direct campaign	Web
Programmatic deal	Web

**Format produced by Massmotion**

For any introduction regarding production or contacts at MassMotionMedia, please contact the Marketing Innovation team at: marketing.innovation@m6.fr

Specs, preview, and MassMotionMedia control PSD are [available here](https://cloud.m6.fr/index.php/s/hM26FngjJtUAoBM). - **Deadline for delivery of technical assets**: 5 business days before campaign launch - **Trackings** : Pixel + CC **Deliverables:**

Elements	Format
Background image	PSD format (including logo, wording, CTA, visuals, etc.)
Video player waiting screen	PSD format (including logo, wording, CTA, and 3 selectable video thumbnails, etc.)
3 videos	- HD in 1920x1080px - 30 sec maximum

# Tremplin ### EP1 Tremplin **This format provides a smooth and contextualized transition designed to give an extra boost to the first advertising spot in the ad break. This strategic integration highlights the advertiser in the opening position, immediately capturing viewers’ attention.** **Thanks to a personalized jingle, the EP1 Tremplin format maximizes the visibility and ad recall of the commercial. This customization strengthens the impact of the message by creating an instant connection with the audience from the very beginning of the advertising sequence.**

**Availability:**

Direct campaign	4 screens - Web, In App, CTV
Programmatic deal	4 screens - Web, In App, CTV

##### **Format produced by M6 Unlimited** **Deliverables:** - **Video:** 16:9 MP4 format, following the video technical specifications. - **Creative brief**: For the requested jingle (otherwise, proposals can be provided) --- ### EP1 Tremplin PLUS **Associate your campaign with a key moment of the day through a 5-second jingle broadcast before your ad spot. We recommend a time slot of at least 2 hours to ensure a sufficient number of impressions.** **This format offers a smooth and contextualized transition, maximizing the impact and memorability of your advertisement. Give your spot on M6+ a new boost by making it unmissable at the right moment.**

**Availability:**

Direct campaign	4 screens - Web, In App, CTV
Programmatic deal	4 screens - Web, In App, CTV

##### **Format produced by M6 Unlimited** **Deliverables:** - **Video:** 16/9 MP4 format, following video technical specifications **Creative brief:** for the desired jingle + spot (otherwise, we can make suggestions) - **Creative assets:** Logo, vector or high-definition format - Product visuals, reference visuals, backgrounds, typography, graphic guidelines → anything that can feed into the creative work --- ### Tremplin Horaire (time slot) **Give your ad spot momentum by associating it with a key moment of the day.** **Align yourself with a key moment of the day by adding a 5-second jingle before your spot on M6+.**

**Availability:**

Direct campaign	4 screens - Web, In App, CTV
Programmatic deal	4 screens - Web, In App, CTV

##### **Format produced by M6 Unlimited** **Deliverables:** - **Video:** 16/9 MP4 format, following video technical specifications - **Creative brief:** for the desired jingle + spot (otherwise, we can make suggestions) - **Broadcast context:** examples → breakfast, afternoon snack, daylight saving time change, aperitif - **Creative assets:** Logo, vector or high-definition format - Product visuals, reference visuals, backgrounds, typography, graphic guidelines → anything that can feed into the creative work --- ### EP1 Tremplin Horaire (time slot) **Associate your campaign with a key moment of the day through a 5-second jingle broadcast before your ad spot. We recommend a time slot of at least 2 hours to ensure a sufficient number of impressions.** **This format offers a smooth and contextualized transition, maximizing the impact and memorability of your advertisement. Give your spot on M6+ a new boost by making it unmissable at the right moment.**

**Availability:**

Direct campaign	4 screens - Web, In App, CTV
Programmatic deal	4 screens - Web, In App, CTV

**Availability:**

Direct campaign	4 screens - Web, In App, CTV
Programmatic	4 screens - Web, In App, CTV

##### **General Information** - **The concept :** The Loading Ad transforms the progress bar of your advertising spot on M6+ into a branded communication space. Rather than enduring the loading time, the user experiences it as a brand moment — informed of the exact duration of the ad, they are pleasantly surprised and their engagement is enhanced as a result. - **Availability:**Static or animated version. ##### ##### **Format produced by M6 Unlimited** **Technical assets reception deadline:**10 business days before the project goes live. **Delivery:** Introduction by the Sales Contact to the M6 U team. **Deliverables:** Please provide all graphic elements in high definition (if elements are assembled, deliver them in PSD) and the necessary information for the background creation (brief, logos, fonts, text messages...). - Ad spot 1920x1080 with a favorable ARPP clearance - Hex color code for the progress bar - HD image/graphic element that will progress along the playback bar — .psd or .png # Hack6 **Hack the M6+ platform for an event-driven and immersive brand statement.**

**Availability:**

Direct Campaign	4 screens - Web, In App, CTV
Programmatic	4 screens - Web, In App, CTV

##### **General Information** - **The concept:** Hack6 is an innovative video format that playfully hijacks the M6+ interface to create a total surprise effect. The user believes they are returning to the platform's home page, only to discover your ad spot, seamlessly integrated into this familiar environment. This trompe-l'œil mechanic captures attention at the moment it is most relaxed, delivering an event-driven, immersive, and impossible-to-ignore brand statement. ##### **Format produced by M6 Unlimited** **Technical assets reception deadline:** 10 business days before the project goes live. **Delivery:** Introduction by the Sales Contact to the M6 U team. **Deliverables:** Please provide all graphic elements in high definition (if elements are assembled, deliver them in PSD) and the necessary information for the background creation (brief, logos, fonts, text messages...). - Ad spot 1920x1080 with a favorable ARPP clearance - All creative elements separated in .psd format - Logo(s) in .ai or .png - Animated elements in alpha/on transparent background - Font(s) in .otf or .ttf format - If possible → music only & sound design of the spot - A creative brief - The redirect URL for information on the redirect graphic design # M6+ Audio **Transform your audio spot into a visual experience on M6+**

**Availability:**

Direct Campaign	4 screens - Web, In App, CTV
Programmatic	4 screens - Web, In App, CTV

##### **General Information** - **The concept:** M6+Audio combines your audio message with a clickable display overlay, broadcast within the M6+ video stream. Audio captures attention where visuals alone are no longer enough, particularly during passive or multi-screen usage, while the instream visual ensures a continuous and clickable brand presence. The format is broadcast within short programs of less than 15 minutes, providing a quality editorial context and enhanced memorability. ##### **Format produced by M6 Unlimited** **Technical assets reception deadline:** 10 business days before the project goes live. **Delivery:** Introduction by the Sales Contact to the M6 U team. **Deliverables:** Please provide all graphic elements in high definition (if elements are assembled, deliver them in PSD) and the necessary information for the background creation (brief, logos, fonts, text messages...): - Audio: in .wav, Loudness standard -23LUFS (EBU R128), stereo, 24-bit - Font(s) in .otf or .ttf format - All creative elements separated in .psd format + logo(s) in .ai or .png - A creative brief with copy, and if possible, an example of a digital advertisement - The redirect URL for information on the redirect graphic design # Screen+ **Enjoy total and exclusive visibility in the first position on the M6+ Home Page for 24 hours on CTV, with Screen+.**

**Availability:**

NON AD-SERVED FORMAT	CTV

##### **General Information** - **The concept:** Screen+ is displayed in the first position on the M6+ Home Page as soon as the application is opened, before the user even begins to browse. Your brand occupies this placement exclusively for 24 hours, across all connected television screens (IPTV and Smart TV). A format that integrates naturally into the user journey, seamlessly, at the moment when their attention is at its highest. ##### **Format réalisé par M6 Unlimited** **Technical assets reception deadline:** 10 business days before the project goes live. **Delivery:** Introduction by the Sales Contact to the M6 U team. **Deliverables:** Please provide all graphic elements in high definition (if elements are assembled, deliver them in PSD) and the necessary information for the background creation (brief, logos, fonts, text messages...): - Ad spot 1920x1080 with a favorable ARPP clearance - Logo in .ai or .png - Visual in 1920x1080 .jpg / .psd (with separated elements) - Typography in .otf or .ttf - Creative brief + copy - The video title (ideally 40 characters – maximum 55)