Video

Direct Video

General Information
Accepted Tracking Types
WEB - Desktop/Webmobile InApp - Application IOS / Android CTV
VPAID / VAST / PCC VAST / PCC Pixel only
Required Video Specifications
Video Format MPEG-4 (.mp4 extension)
Codec H.264/AVC
Resolution 1920x1080
Aspect Ratio 16/9
Multiplexing Program Stream
Bitrate 15 Mbps
Frame Rate / Scan Type 25 fps / Progressive
Required Audio Specifications
Codec AAC
Channel Stereo
Sampling Rate 48Khz
Bitrate >=128Kbps
Loudness Standard EBU R128
Programme Loudness -23LUFS ±0.5 LU
Maximum True Peak Level −1 dBTP

Reference document audio standard recommendations: CST RT 040 TV v1.2 2016

Audio technical specification document: EBU R128

ARPP approval with mandatory Pub ID required. The ARPP certificate confirming approval for broadcast must be provided.

Détails VAST / VPAID Redirect Details 

IAS VPAID (compatible only on Desktop / Web Mobile). No blocking mode

Resolution / Bitrate variants required within the VAST/VPAID

Programmatic Video

Video Formats 

 WEB - Desktop / Webmobile INAPP - Application IOS / Android CTV
VPAID
No blocking mode		 YES NO NO
Wrapper YES (3 max) YES (3 max) YES (3 max)
Resolution & Bitrate 640x360 / 800 Kbps
720x404 / 1,2 Mbps
960x540 / 2,1 Mbps
1280x720 / 3,15 Mbps		 640x360 / 800 Kbps
720x404 / 1,2 Mbps
960x540 / 2,1 Mbps
1280x720 / 3,15 Mbps		 960x540 / 2,1 Mbps
1280x720 / 3,15 Mbps
1920x1080 / 7 Mbps
Size limit 4 Mo 2 Mo 20 Mo
Required Video Specifications
Video Format MPEG-4 (.mp4 extension)
Codec H.264/AVC
Aspect Ratio 16/9
Multiplexing Program Stream
Frame Rate / Scan Type 25 fps / Progressive
Required Audio Specifications
Codec AAC
Channel Stereo
Sampling Rate 48Khz
Bitrate >=128Kbps
Loudness Standard EBU R128
Programme Loudness -23LUFS ±0.5 LU
Maximum True Peak Level −1 dBTP

General Recommendations

VAST versions

Supported VAST versions (blocking mode not supported): VAST 2.0 (recommended) / VAST 3.0  / VAST 4.0

Mediafile types:

MP4 (type: video / mp4) / VPAID JavaScript (type="javascript" apiFramework="VPAID") Desktop & WebMobile ONLY

Not Supported : Flash video (type="video flv") / VPAID Flash (type="application/x shockwave flash" apiFramework ="VPAID")

Player Skin / Enhanced Player

Enhance the impact of your advertising spot with an immersive skin format that displays a visual environment around your video throughout its duration. This clickable and engaging format delivers an enriched experience, capturing your audience’s attention while maximizing interactivity.

Availability:

Direct Campaign 4 screens- Web, In App, CTV
Programmatic deal 4 screens- Web, In App, CTV

The Player Skin consists of a video ad and a background image. The delivery file is a video asset that can run across all 4 screens and be integrated into a redirect.


Format produced by the client
Format produced by M6 Unlimited

Deadline for receiving technical assets : 10 business days before the project goes live
Delivery process: Coordination arranged by the sales contact with the M6 U team

Deliverables: Please provide all graphic assets in high definition (if assets are assembled, deliver them in PSD format), along with all information required to create the background design (brief, logos, fonts, text messages, etc.).

Format Visual

image.png

M6+ Exclusive

M6 Publicité offers advertisers a premium advertising environment designed to stand out positively with the M6+ audience.

Take over all M6+ IPTV pre-rolls for 2 hours during the peak viewing slot (9:00 PM – 10:59 PM).
Format available every day except Thursday.

Availability:

Direct campaign CTV

Spot structure
  1. Contextualized Pre-Spot
    A static image format introducing the advertising concept to viewers. The objective is to highlight that the advertiser is “offering” viewers a more premium advertising experience with reduced ad pressure.
  2. Advertiser Spot annonceur

The pre-spot production is managed by M6 Publicité..

Format structure : Image highlighting the product or service featured in the advertiser’s spot + advertiser logo + introductory text

Text example : « “With Lacoste, enjoy a reduced commercial break.” (The bolded wording is mandatory on the creative.) 

Display duration : 5sec

Deadline for receiving technical assets: 10 business days before the project goes live

Deliverables: All graphic assets in high definition, along with all information required to create the background (brief, logos, fonts, text messages, etc.)

Voting Skin

Offer an interactive and participatory experience by inviting users to vote during the broadcast of the advertising spot. Once the vote is submitted, users can instantly view the voting results in real time, increasing audience engagement.

This innovative format creates genuine interaction between your brand and its audience.

Availability:

Direct campaign Web
Programmatic deal Web

General Information

Format produced by Massmotion

For any coordination regarding production or contact with MassMotionMedia, please contact the Marketing Innovation team at marketing.innovation@m6.fr

Deliverables: 

Shopping Roll

The carousel will consist of a maximum of 5 product cards, each including a square visual, a product name, a price, a CTA, a dedicated redirect URL, and an optional crossed-out discounted price.

Availability:

Direct campaign Web, CTV
Programmatic deal Web, CTV

The IPTV format is a standard MP4 video featuring the product display, adapted from the desktop format and produced by the provider. 

Format produced by Massmotion

For any introduction regarding production or contacts at MassMotionMedia, please contact the Marketing Innovation team at: marketing.innovation@m6.fr

Deliverables:

The table below outlines the different attributes required for each product:

Attribute Definition Mandatory / Optional Expected Values
Product Name Enter the name of the product you wish to promote Mandatory Text
Product Price Enter the product price, with two decimal places Mandatory Currency
Discounted Price Enter the new price if there is a discount on the main price Optionnal Currency
Product Image Upload an image of the product (300KB max per image) Mandatory JPG or PNG
Product Redirect URL Enter the redirect URL to the product page on your website Mandatory Hyperlink

6Scan

Immerse viewers in your brand universe and help them envision how to use your product.

With the integration of a QR code overlay on your TV commercial, the 6SCAN range offers a wide variety of options and is available in five versions: Shopping, Augmented Reality, Sampling, Nutriscore, Filter, Labels, and Bot.

Availability:

Direct campaign CTV, TVS
Programmatic deal CTV, TVS

List of 6SCAN formats:

CTV
1920 x 1080 px - 250 ko max Warning: advertiser logo must NOT appear
The “ADVERTISEMENT” banner is mandatory on all formats (see .psd)
Deliverable including advertiser logo presence
+
QR Code
The “ADVERTISEMENT” banner is mandatory on this format.

TVS
Advertiser logo (.ai or .png)
Call-to-action sentence with a promise (for QR Code interaction) > The message must be clear, compelling, and explicit
Brand guidelines (background color of the overlay, totem color, etc.)
TV spot cleaned of health warnings, legal notices, or sector-specific mentions*
Health warnings, legal notices, or sector-specific mentions* provided in a separate document

Required elements for the TV spot
IMAGE Full HD (1920x1080) at 25fps (progressive or upper field first)
CODEC Apple ProRes 422 HQ, MXF OP1a XDCAMHD 50, or any other MASTER or BROADCAST format
SON
  • Stereo / 16 or 24 bit / 48kHz
  • EBU R128 compliant mix (-23 LUFS)
STRUCTURE
  • Timecoded at 01:00:00:00
  • File name must match the PubID format (FR_xxxx_xxxx_xxxx_XXXX_XXX_F_HD)
ARPP APPROVAL MANDATORY > Please send us the favorable ARPP approval along with the spot
Legal Notices
  1. Health Notices:
    • « Pour votre santé, mangez au moins cinq fruits et légumes par jour »
    • « Pour votre santé, pratiquez une activité physique régulière »
    • « Pour votre santé, évitez de manger trop gras, trop sucré, trop salé »
    • « Pour votre santé, évitez de grignoter entre les repas »
  2. Energy :
    • « L’énergie est notre avenir, économisons-la ! »
  3. Mobility :
    • « Pour les trajets courts, privilégiez la marche ou le vélo #SeDéplacerMoinsPolluer »
    • « Pensez à covoiturer #SeDéplacerMoinsPolluer »
    • « Au quotidien, prenez les transports en commun #SeDéplacerMoinsPolluer »

6Selector

This interactive and clickable format allows users to choose which advertising spot they want to watch from among three creatives from your brand. Thanks to the multi-choice feature, you can personalize your communication and deliver more targeted and engaging advertising.

Availability:

Direct campaign Web
Programmatic deal Web

Format produced by Massmotion

For any introduction regarding production or contacts at MassMotionMedia, please contact the Marketing Innovation team at: marketing.innovation@m6.fr

Specs, preview, and MassMotionMedia control PSD are available here.

Deliverables:

Elements Format
Background image PSD format (including logo, wording, CTA, visuals, etc.)
Video player waiting screen PSD format (including logo, wording, CTA, and 3 selectable video thumbnails, etc.)
3 videos
  • HD in 1920x1080px
  • 30 sec maximum

EP1 Tremplin

This format provides a smooth and contextualized transition designed to give an extra boost to the first advertising spot in the ad break. This strategic integration highlights the advertiser in the opening position, immediately capturing viewers’ attention.

Thanks to a personalized jingle, the EP1 Tremplin format maximizes the visibility and ad recall of the commercial. This customization strengthens the impact of the message by creating an instant connection with the audience from the very beginning of the advertising sequence.

Availability:

Direct campaign 4 screens - Web, In App, CTV
Programmatic deal 4 screens - Web, In App, CTV
Format produced by M6 Unlimited

Deliverables:

Tremplin Horaire (time slot)

Associate your campaign with a key moment of the day thanks to a 5-second jingle broadcast before your commercial. We recommend a time slot of at least 2 hours to ensure a sufficient number of impressions..

All time slots are recommended except nighttime hours (from 12:00 AM to 7:00 AM), due to lower audience levels during this period.

This format offers a smooth and contextualized transition, maximizing the impact and memorability of your advertisement. Give your commercial a new boost on M6+ by making it unmissable at the right moment.

Availability:

Direct campaign 4 screens - Web, In App, CTV
Programmatic deal 4 screebs - Web, In App, CTV
Format produced by M6 Unlimited

Deliverables: