6Break 6Break Use the pause screen (6break) as a new advertising space to deliver a contextualized advertising message during pause moments. Availability: Direct campaign 4 screens - Web, In App, CTV Programmatic deal OTT - Web, In App Format contextualization: The displayed message must be contextualized to a pause moment (example: “Melt into a LINDOR break”). Adserver used: GAM (Google Ad Manager) Deadline for receiving technical assets:  5 business days before the campaign launch Expected formats : JPG images + URL or PCC tracking links   Format produced by the client Source PSD :  TEMPLATE PSD Deliverables: Device Format Size Weight Type MultiDevice Horizontal 1920x1080 < 900Ko jpeg   Format produced by M6 Unlimited Deliverables: All creative elements separated in .psd format, logo(s) in .ai or .png Font files in .otf or .ttf format A creative brief including the copy, and if possible, an example of a digital advertisement The redirection URL A sentence related to a pause moment. Example: “Enjoy a pause moment to discover…”   Format Visual  6Break Enhanced / Cinemagraph Use the pause screen to bring your product to life. Your product is enhanced through visual motion designed to capture the user’s attention. Availability: Direct campaign Web Programmatic deal Web Enhanced 6BREAK: The visual animation is focused on the product itself. Cinemagraph 6BREAK: The animation enhances the storytelling around the product’s usage. Format produced by the client Expected formats : Video + URL or Trackings PCC Source PSD :  TEMPLATE PSD   + example of 6Break Enhanced in .mp4 format Video Mpeg 4 extension .mp4 Codec Vertical Resolution 1920x1080 Ratio 16/9 Multiplexing Program Stream Bitrate 15 Mbps Frame Rate / Scan 25 fps / Progressif Audio Standard No sound Additional Notes The animation must remain subtle and be limited to a maximum of two key animated elements. Loop format required, with identical first and last frames. No time limit.   Format produced by M6 Unlimited Deliverables: All creative assets separated in .psd format, logo(s) in .ai or .png Font files in .otf or .ttf format A creative brief including the copy, and if possible, an example of a digital advertisement The redirection URL A sentence linked to a pause moment. Example: “Enjoy a pause moment to discover…”   Format Visual 6Break - other offers 6Break Swipe Availability: Direct campaign Web Programmatic deal Web Using their mouse, the user can swipe across the screen to reveal a new version of your product. Format produced by Massmotion For any requests regarding production or contact with MassMotionMedia, please contact the Marketing Innovation team at: marketing.innovation@m6.fr PSD source file + deliverable examples: TEMPLATE PSD Formats Size Weight Type Horizontal (2 images) 1920x1080 < 1Mo jpg, png ou psd Vertical Bar Minimum height: 650 px < 1 Mo png ou psd 6Break Scan Availability: Direct campaign CTV This format allows advertisers to deliver a contextualized message during a pause moment — a key opportunity to capture the user’s attention and provide direct access to your website or app via a QR code. The 6BREAK SCAN uses the same technical specifications as the standard 6BREAK format , but is exclusively available on CTV. 6Break Shopping Availability: Direct campaign 4 screens - Web, In App, CTV Programmatic deal OTT - Web, In App This format encourages purchasing during the key pause moment, offering an ideal opportunity to capture the user’s attention and enable one-click purchases via a direct product link on M6+. The 6BREAK SHOPPING uses the same technical specifications as the standard 6BREAK format , enabling seamless purchases through QR code scanning (CTV) or direct click-through on OTT . 6Break Green Availability: Direct campaign Web Programmatic deal Web The 6BREAK GREEN format allows advertisers to communicate on screens dedicated to products with a lower environmental impact, based on criteria validated by ADEME. This initiative helps consumers more easily identify responsible brands — a major challenge considering that 31% of French consumers find it difficult to identify such brands (-7 points vs. 2019, study “Le temps des marques responsables – 2020 ”). The 6BREAK GREEN uses the same technical specifications as the standard 6BREAK format.   6Break Gaming Availability: Direct campaign Web Programmatic deal Web Take advantage of the pause screen to offer a game in your brand's image. Format produced by Massmotion For any introductions regarding creation or contacts with MassMotionMedia, please reach out to the Marketing Innovation team at the following address: marketing.innovation@m6.fr Deliverables:  Video in 1920x1080 Logo Claim Font HD Background Image Cut-out elements if they wish to use them for the game buttons... And any image or text element they wish to see appear in the skin