# 6Break

# 6Break

**Use the pause screen (6break) as a new advertising space to deliver a contextualized advertising message during pause moments.**

<p class="callout info">**Availability:**</p>

<table border="1" id="bkmrk-gr%C3%A9-%C3%A0-gr%C3%A9-4-%C3%A9crans--"><colgroup><col></col><col></col></colgroup><tbody><tr><td>**Direct campaign**</td><td>4 screens - Web, In App, CTV</td></tr><tr><td>**Programmatic deal**</td><td>OTT - Web, In App</td></tr></tbody></table>

> **Format contextualization:** The displayed message must be contextualized to a pause moment (example: “Melt into a LINDOR break”).

- **Adserver used:** GAM (Google Ad Manager)
- **Deadline for receiving technical assets:** 5 business days before the campaign launch
- **Expected formats**: JPG images + URL or PCC tracking links

#####  

##### <span style="text-decoration: underline;">**Format produced by the client**</span>  


**Source PSD : [TEMPLATE PSD](https://cloud.m6.fr/index.php/s/azawqEh1GRFaKlq)**

**Deliverables:**

<table border="1" id="bkmrk-device-format-taille"><colgroup><col></col><col></col><col></col><col></col><col></col></colgroup><thead><tr><td class="align-center">**Device**</td><td>**Format**</td><td>**Size**</td><td>**Weight**</td><td>**Type**</td></tr></thead><tbody><tr><td>MultiDevice</td><td>Horizontal</td><td>1920x1080</td><td>&lt; 900Ko</td><td>jpeg</td></tr></tbody></table>

#####  

##### <span style="text-decoration: underline;">**Format produced by M6 Unlimited**</span>

<div _ngcontent-kgu-c22="" class="img-container" id="bkmrk-livrable-%3A-1">**Deliverables:**</div>- All creative elements separated in .psd format, logo(s) in .ai or .png
- Font files in .otf or .ttf format
- A creative brief including the copy, and if possible, an example of a digital advertisement
- The redirection URL
- A sentence related to a pause moment. Example: “Enjoy a pause moment to discover…”

<div _ngcontent-kgu-c22="" class="img-container" id="bkmrk-"></div><div _ngcontent-kgu-c22="" class="img-container" id="bkmrk--1"></div><div _ngcontent-kgu-c22="" class="img-container" id="bkmrk--2"></div><div _ngcontent-kgu-c22="" class="img-container" id="bkmrk--3"></div><div _ngcontent-kgu-c22="" class="img-container" id="bkmrk--4"></div><div _ngcontent-kgu-c22="" class="img-container" id="bkmrk--5"></div>
#####  

##### <span style="text-decoration: underline;">**Format Visual** </span>

[![TEST_6break_Desktop_CTV.jpg](https://specifications.m6tech.net/uploads/images/gallery/2026-04/scaled-1680-/test-6break-desktop-ctv.jpg)](https://specifications.m6tech.net/uploads/images/gallery/2026-04/test-6break-desktop-ctv.jpg)

# 6Break Enhanced / Cinemagraph

**Use the pause screen to bring your product to life. Your product is enhanced through visual motion designed to capture the user’s attention.**

<p class="callout info">**Availability:**</p>

<div class="page-content clearfix" component="page-display" id="bkmrk-direct-campaign-web-" option:page-display:page-id="35"><div dir="auto"><table border="1" id="bkmrk-gr%C3%A9-%C3%A0-gr%C3%A9-4-%C3%A9crans--"><colgroup><col></col><col></col></colgroup><tbody><tr><td>**Direct campaign**</td><td>Web</td></tr><tr><td>**Programmatic deal**</td><td>Web</td></tr></tbody></table>

- **Enhanced 6BREAK:** The visual animation is focused on the product itself.
- **Cinemagraph 6BREAK:** The animation enhances the storytelling around the product’s usage.

</div></div>##### <span style="text-decoration: underline;">**Format produced by the client**</span>

<div class="page-content clearfix" component="page-display" id="bkmrk-expected-formats%3A-vi" option:page-display:page-id="35"><div dir="auto">- **Expected formats**: Video + URL or Trackings PCC

</div></div>**Source PSD : [TEMPLATE PSD](https://cloud.m6.fr/index.php/s/GgcbQ3bmTpA0wkd)** + example of 6Break Enhanced in .mp4 format

<div class="page-content clearfix" component="page-display" id="bkmrk-video-mpeg-4-extensi" option:page-display:page-id="35"><div dir="auto"><table border="1" id="bkmrk-vid%C3%A9o-mpeg-4-extensi" style="width: 100%; height: 315.5px;"><colgroup><col style="width: 12.2619%;"></col><col style="width: 87.619%;"></col></colgroup><tbody><tr style="height: 29.4583px;"><td style="height: 29.4583px;">Video</td><td style="height: 29.4583px;">Mpeg 4 extension .mp4</td></tr><tr style="height: 29.4583px;"><td style="height: 29.4583px;">Codec</td><td style="height: 29.4583px;">Vertical</td></tr><tr style="height: 29.4583px;"><td style="height: 29.4583px;">Resolution</td><td style="height: 29.4583px;">1920x1080</td></tr><tr style="height: 29.4583px;"><td style="height: 29.4583px;">Ratio</td><td style="height: 29.4583px;">16/9</td></tr><tr style="height: 29.4583px;"><td style="height: 29.4583px;">Multiplexing</td><td style="height: 29.4583px;">Program Stream</td></tr><tr style="height: 29.4583px;"><td style="height: 29.4583px;">Bitrate</td><td style="height: 29.4583px;">15 Mbps</td></tr><tr style="height: 46.25px;"><td style="height: 46.25px;">Frame Rate / Scan</td><td style="height: 46.25px;">25 fps / Progressif</td></tr><tr style="height: 46.25px;"><td style="height: 46.25px;">Audio Standard</td><td style="height: 46.25px;">No sound</td></tr><tr style="height: 46.25px;"><td style="height: 46.25px;">**Additional Notes**</td><td style="height: 46.25px;">The animation must remain subtle and be limited to a maximum of two key animated elements. Loop format required, with identical first and last frames. No time limit.</td></tr></tbody></table>

</div></div>##### <span style="text-decoration: underline;">**Format produced by M6 Unlimited**</span>

**Deliverables:**

<div class="page-content clearfix" component="page-display" id="bkmrk-all-creative-assets-" option:page-display:page-id="35"><div dir="auto">- All creative assets separated in .psd format, logo(s) in .ai or .png
- Font files in .otf or .ttf format
- A creative brief including the copy, and if possible, an example of a digital advertisement
- The redirection URL
- A sentence linked to a pause moment. Example: “Enjoy a pause moment to discover…”

</div></div>##### <span style="text-decoration: underline;">**Format Visual**</span>

<div class="page-content clearfix" component="page-display" id="bkmrk-" option:page-display:page-id="35"><div dir="auto">  
</div></div><video class=" align-left" controls="controls" height="150" width="300"></video>

# 6Break - other offers

### 6Break Swipe

<p class="callout info">**Availability:**</p>

<table border="1" id="bkmrk-gr%C3%A9-%C3%A0-gr%C3%A9-4-%C3%A9crans--"><colgroup><col></col><col></col></colgroup><tbody><tr><td>**Direct campaign**</td><td>Web</td></tr><tr><td>**Programmatic deal**</td><td>Web</td></tr></tbody></table>

Using their mouse, the user can swipe across the screen to reveal a new version of your product.

##### **<span style="text-decoration: underline;">Format produced by Massmotion</span>**

<p class="callout success">For any requests regarding production or contact with MassMotionMedia, please contact the Marketing Innovation team at: marketing.innovation@m6.fr</p>

**PSD source file + deliverable examples:** **[TEMPLATE PSD](https://cloud.m6.fr/index.php/s/wpahf5KsrT8cnfk)**

<table border="1" id="bkmrk-formats-taille-poids"><colgroup><col></col><col></col><col></col><col></col></colgroup><tbody><tr><td>Formats</td><td>Size</td><td>Weight</td><td>Type</td></tr><tr><td>Horizontal (2 images)</td><td>1920x1080</td><td>&lt; 1Mo</td><td>jpg, png ou psd</td></tr><tr><td>Vertical Bar</td><td>Minimum height: 650 px</td><td>&lt; 1 Mo</td><td>png ou psd</td></tr></tbody></table>

---

### 6Break Scan

<p class="callout info">**Availability:**</p>

<table border="1" id="bkmrk-gr%C3%A9-%C3%A0-gr%C3%A9-ctv"><colgroup><col></col><col></col></colgroup><tbody><tr><td>**Direct campaign**</td><td>CTV</td></tr></tbody></table>

This format allows advertisers to deliver a contextualized message during a pause moment — a key opportunity to capture the user’s attention and provide direct access to your website or app via a QR code.

<p class="callout success">The 6BREAK SCAN uses the **same technical specifications as the standard 6BREAK format**, but is exclusively available on CTV.</p>

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### 6Break Shopping

<p class="callout info">**Availability:**</p>

<table border="1" id="bkmrk-gr%C3%A9-%C3%A0-gr%C3%A9-4-%C3%A9crans---1"><colgroup><col></col><col></col></colgroup><tbody><tr><td>**Direct campaign**</td><td>4 screens - Web, In App, CTV</td></tr><tr><td>**Programmatic deal**</td><td>OTT - Web, In App</td></tr></tbody></table>

This format encourages purchasing during the key pause moment, offering an ideal opportunity to capture the user’s attention and enable one-click purchases via a direct product link on M6+.

<p class="callout success">The 6BREAK SHOPPING uses the same technical specifications as the **standard 6BREAK format**, enabling seamless purchases through **QR code scanning (CTV) or direct click-through on OTT**.</p>

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### 6Break Green

<p class="callout info">**Availability:**</p>

<table border="1" id="bkmrk-gr%C3%A9-%C3%A0-gr%C3%A9-web-progra"><colgroup><col></col><col></col></colgroup><tbody><tr><td>**Direct campaign**</td><td>Web</td></tr><tr><td>**Programmatic deal**</td><td>Web</td></tr></tbody></table>

The 6BREAK GREEN format allows advertisers to communicate on screens dedicated to products with a lower environmental impact, based on criteria validated by ADEME.

This initiative helps consumers more easily identify responsible brands — a major challenge considering that 31% of French consumers find it difficult to identify such brands (-7 points vs. 2019, study “Le temps des marques responsables – 2020 ”).

<p class="callout success">The 6BREAK GREEN uses the same technical specifications as the **standard 6BREAK format.**</p>

---

### 6Break Gaming

<p class="callout info">**Availability:**</p>

<table border="1" id="bkmrk-direct-campaign-web-"><colgroup><col></col><col></col></colgroup><tbody><tr><td>**Direct campaign**</td><td>Web</td></tr><tr><td>**Programmatic deal**</td><td>Web</td></tr></tbody></table>

Take advantage of the pause screen to offer a game in your brand's image.

##### **<span style="text-decoration: underline;">Format produced by Massmotion</span>**


<p class="callout success">For any introductions regarding creation or contacts with MassMotionMedia, please reach out to the Marketing Innovation team at the following address: <marketing.innovation@m6.fr></p>

**Deliverables:**

- Video in 1920x1080
- Logo
- Claim
- Font
- HD Background Image
- Cut-out elements if they wish to use them for the game buttons...
- And any image or text element they wish to see appear in the skin