6Break
6Break
Use the pause screen (6break) as a new advertising space to deliver a contextualized advertising message during pause moments.
Availability:
| Direct campaign | 4 screens - Web, In App, CTV |
| Programmatic deal | OTT - Web, In App |
Format contextualization: The displayed message must be contextualized to a pause moment (example: “Melt into a LINDOR break”).
- Adserver used: GAM (Google Ad Manager)
- Deadline for receiving technical assets: 5 business days before the campaign launch
- Expected formats: JPG images + URL or PCC tracking links
Format produced by the client
Source PSD : TEMPLATE PSD
Deliverables:
| Device | Format | Size | Weight | Type |
| MultiDevice | Horizontal | 1920x1080 | < 900Ko | jpeg |
Format produced by M6 Unlimited
- All creative elements separated in .psd format, logo(s) in .ai or .png
- Font files in .otf or .ttf format
- A creative brief including the copy, and if possible, an example of a digital advertisement
- The redirection URL
- A sentence related to a pause moment. Example: “Enjoy a pause moment to discover…”
Format Visual
6Break Enhanced / Cinemagraph
Use the pause screen to bring your product to life. Your product is enhanced through visual motion designed to capture the user’s attention.
Availability:
| Direct campaign | Web |
| Programmatic deal | Web |
- Enhanced 6BREAK: The visual animation is focused on the product itself.
- Cinemagraph 6BREAK: The animation enhances the storytelling around the product’s usage.
Format produced by the client
- Expected formats: Video + URL or Trackings PCC
Source PSD : TEMPLATE PSD + example of 6Break Enhanced in .mp4 format
| Video | Mpeg 4 extension .mp4 |
| Codec | Vertical |
| Resolution | 1920x1080 |
| Ratio | 16/9 |
| Multiplexing | Program Stream |
| Bitrate | 15 Mbps |
| Frame Rate / Scan | 25 fps / Progressif |
| Audio Standard | No sound |
| Additional Notes | The animation must remain subtle and be limited to a maximum of two key animated elements. Loop format required, with identical first and last frames. No time limit. |
Format produced by M6 Unlimited
Deliverables:
- All creative assets separated in .psd format, logo(s) in .ai or .png
- Font files in .otf or .ttf format
- A creative brief including the copy, and if possible, an example of a digital advertisement
- The redirection URL
- A sentence linked to a pause moment. Example: “Enjoy a pause moment to discover…”
Format Visual
6Break - other offers
6Break Swipe
Availability:
| Direct campaign | Web |
| Programmatic deal | Web |
Using their mouse, the user can swipe across the screen to reveal a new version of your product.
Format produced byr Massmotion
For any requests regarding production or contact with MassMotionMedia, please contact the Marketing Innovation team at: marketing.innovation@m6.fr
PSD source file + deliverable examples: TEMPLATE PSD
| Formats | Size | Weight | Type |
| Horizontal (2 images) | 1920x1080 | < 1Mo | jpg, png ou psd |
| Vertical Bar | Minimum height: 650 px | < 1 Mo | png ou psd |
6Break Scan
Availability:
| Direct campaign | CTV |
This format allows advertisers to deliver a contextualized message during a pause moment — a key opportunity to capture the user’s attention and provide direct access to your website or app via a QR code.
The 6BREAK SCAN uses the same technical specifications as the standard 6BREAK format, but is exclusively available on CTV.
6Break Shopping
Availability:
| Direct campaign | 4 screens - Web, In App, CTV |
| Programmatic deal | OTT - Web, In App |
This format encourages purchasing during the key pause moment, offering an ideal opportunity to capture the user’s attention and enable one-click purchases via a direct product link on M6+.
The 6BREAK SHOPPING uses the same technical specifications as the standard 6BREAK format, enabling seamless purchases through QR code scanning (CTV) or direct click-through on OTT.
6Break Green
Availability:
| Direct campaign | Web |
| Programmatic deal | Web |
The 6BREAK GREEN format allows advertisers to communicate on screens dedicated to products with a lower environmental impact, based on criteria validated by ADEME.
This initiative helps consumers more easily identify responsible brands — a major challenge considering that 31% of French consumers find it difficult to identify such brands (-7 points vs. 2019, study “Le temps des marques responsables – 2020 ”).
The 6BREAK GREEN uses the same technical specifications as the standard 6BREAK format.