Audio

Digital Audio

Shake Me
Shake and Interact 

 General Information 

 

 Ad server used:  SmartClip 

 Deadline for receiving technical assets: Minimum 3 days before the campaign launch. 

 Format contextualization: Encourage listeners to shake or tap their smartphone or smartwatch to trigger an action. 

 

 Video Creation Guidelines 

 The action trigger must remain active during the ad and for 10 seconds after the end of the video. 

 

 What should the listener do:  " Secouez votre téléphone " (" Shake your phone ") 

 When should they do it: Add a time cue in the creative and repeat it halfway through. " Regardez maintenant " (“ Look now ”) 

 What should they expect:  " Télécharger un coupon " (“ Download a coupon ”) or " Ouvrir notre site web " (“ Open our website ”) 

 

 Deliverables 

 

 Audio Creative 

 Formats: .mp3 / .wma / .aac 

 

 Actions to Trigger 

 

 Redirect the listener to a website 

 Smartphone / smartwatch deliverable: Provide a phone number (auto-filled through the vibration feature) 

 

 

 Make a phone call 

 Smartphone / tablet deliverable:  URL 

 

 

 Download a coupon 

 Smartphone / tablet deliverable: URL / Backup image URL for Android users and tablets / Coupon in .pkpass format (QR code included) 

 

 Android: PTo access the coupon, the listener must already have a wallet application installed or download one from Google Play (for example, PassWallet). If no application is installed, the backup image previously uploaded to AudioMatic will automatically be saved to their image gallery. 

 iOS : On iOS devices (including iPad), the .pkpass file will be added directly to the pre-installed Apple Wallet app.

Audio Spot
General Information 

 

 Adserver used :  SmartClip 

 Deadline for receiving technical assets: Minimum 3 days before the campaign launch. 

 

 Deliverable 

 

 Audio creative 

 Format: .mp3

6Break
General Information 

 

 Adserver used : DFP (Google/ Doubleclick) 

 Deadline for receiving technical assets: : 5 business days before campaign launch 

 Formats:  png, gif ou jpeg 

 Format contextualization: The advertising message must be contextualized around a break or pause moment (e.g., “Melt into a LINDOR break”). 

 

 

 Deliverables 

 

 

 

 Device 

 Formats 

 Size 

 Weight 

 Type 

 

 

 

 

 Desktop 

 Horizontal 

 600x400 

 < 400 ko 

 jpeg | png | gif 

 

 

 Mobile 

 Vertical 

 300x600 

 < 400 ko 

 jpeg | png | gif 

 

 

 

 Formats

Companion Banner
General Information 

 

 Adserver used :  Smartclip 

 Deadline for receiving technical assets: Minimum 3 days before campaign launch 

 

 

 

 

 Deliverables 

 

 

 

 Format 

 Taille 

 Type 

 Redirection 

 

 

 

 

 Desktop / Mobile / Tablette 

 300x300 

 .gif / .jpg / .jpeg / .png 

 URL (Visuel cliquable) 

 

 

 150x150 

 

 

 

 Format

Display

Display Format
General Information 

 Display formats are identical across our three websites: RTL, FUN Radio, and RTL2. 

 Desktop 

 

 

 

 Placement 

 Size 

 Assets Required 

 

 

 

 

 Leaderboard Top 

 

 

 1000x250 

 1000x90 

 728x90 

 

 

 

 

 Image file in JPG, PNG, or GIF format 

 

 

 

 

 MPU Top 

 

 

 300x250 

 300x600 

 

 

 

 

 Image file in JPG, PNG, or GIF format 

 

 

 

 

 In Feed 

 

 

 300x600 

 300x250 

 

 

 

 

 Image file in JPG, PNG, or GIF format 

 

 

 

 

 

 Tablet 

 

 

 

 Placement 

 Size 

 Assets Required 

 

 

 

 

 Leaderboard Top 

 

 

 728x90 

 320x100 

 

 

 

 

 Image file in JPG, PNG, or GIF format 

 

 

 

 

 MPU Top 

 

 

 300x250 

 300x600 

 

 

 

 

 Image file in JPG, PNG, or GIF format 

 

 

 

 

 In Feed 

 

 

 300x600 

 300x250 

 

 

 

 

 Image file in JPG, PNG, or GIF format 

 

 

 

 

 

 Mobile 

 

 

 

 Placement 

 Size 

 Assets Required 

 

 

 

 

 Leaderboard Top 

 

 

 320x50 

 320x100 

 

 

 

 

 Image file in JPG, PNG, or GIF format 

 

 

 

 

 MPU Top 

 

 

 300x250 

 300x600 

 

 

 

 

 Image file in JPG, PNG, or GIF format 

 

 

 

 

 In Feed 

 

 

 300x250 

 300x600 

 

 

 

 

 Image file in JPG, PNG, or GIF format